Black Friday Tag

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Did A Fair Amount Of Shopping This Xmas; Photo by Daniel Jensen on Unsplash… Just this summer, many “experts” proclaimed the death of American brick-and-mortar retail, and that Amazon would eat everyone’s lunch. When Amazon subsequently bought Whole Foods (make that “organic free-range lunch”), the same experts sang dirges for all the supermarkets. Consequently, the stock of competitors like Costco plunged. (BTW, I’m still waiting for one of these experts to explain the contradiction between “consumers are shifting toRead More

by Freddy Tran Nager, Founder of Atomic Tango + No Relation To The Grinch; featured photo by Powhusku from Laramie, WY via Wikimedia Commons… With Black Friday lurking around the corner, you’ll likely see the term “doorbuster” describing a deal so irresistible that you’ll want to break down the door to get at it. Now, that term might have been cute… slightly… a little… or maybe not… years ago, but since people have actually been killed by Black Friday stampedes, “doorbuster” is horrifically distasteful today. Any retailer who uses itRead More