beer Tag

by Freddy Tran Nager, Founder of Atomic Tango + Craft Beer Lover Before He Was A Drinker… How should you feel when one of your favorite local brands gets snapped up by a giant multinational corporation? Shouldn’t you just feel giddy that a small-business owner hit the jackpot? Well, try to remember when your favorite radio station got devoured by the zombies at Clear Channel. Or perhaps your charming regional bank got snorted up by a soulless Wall Street behemoth. Or imagine your favorite local restaurant or coffee shop gettingRead More

by Freddy Tran Nager, Founder of Atomic Tango + Branding Enthusiast; Supreme Brick image via top-brands-shopping on eBay… In the marketing version of chicken-and-egg, we marketers love to debate which should come first:Read More

by Freddy Tran Nager, Founder of Atomic Tango + Beer Commercial Connoisseur… ‘Tis St. Patrick’s day, so what better way for a marketing blogger to celebrate than to write while totally drunk share a classic Guinness commercial: Beyond entertaining, that video also hits all 3B’s of my marketing promo framework: Brand: It makes the Guinness brand distinctive, likeable, and memorable. Buzz: Millions of views on YouTube alone. Behavior: The ad includes the call to action “Round up your mates for a Guinness” (positive), but doesn’t include a link to aRead More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Appreciates A Nice Cold One… It’s no fun picking on Coors now that they’re no longer run by right-wing zealots from a mountain stronghold in Colorado. I did razz ’em for their faux microbrew, Blue Moon. But since Coors became the Molson Coors company, they’re part-Canadian, and Canadians are our lovable liberal neighbors to the north with free healthcare, right? To further confuse matters, Molson Coors joined with SABMiller, the South African owner of Miller Beer, to form MillerCoorsRead More

by Freddy Tran Nager, Founder of Atomic Tango + Sam Adams’ Fan and Investor… One of my more rewarding discoveries while attending college in Boston was Samuel Adams beer. In the 80’s, Sam existed primarily in New England, so after I moved to L.A., I found myself bereft and bewildered. For all its creative profligacy, Los Angeles was still dominated by the usual beer suspects: Budweiser, Miller, and Coors (the bland leading the bland). Naturally, I celebrated when Sam started appearing in L.A. bars as an “import.” Yes, there’s aRead More

by Freddy Tran Nager, Founder of Atomic Tango + Almost a Beer Snob… As a Samuel Adams drinker and stockholder, I don’t partake in Budweiser’s anemic brew, but I’ve always loved their brilliant, often hilarious marketing. Until now…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Beer Ad Snob… While thumbing through Wired magazine I come across an attractive painting of beer. What’s not to like? As a microbrew fan, I stop thumbing and say “talk to me!” But the only words in the ad are the name of the beer and the tagline “Artfully Crafted.” And the first thing that pops in my mind is not a desire to quaff the brew, but a distinct sense of disappointment. “What a waste!”Read More