B2B Tag

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Knows Jargon Enough To Avoid It; image by Mabdul via Wikimedia Commons… Many companies readily blame the competition for their struggles. For example, how many lackluster retailers have you seen blame Amazon? In many cases, it’s their marketing (or lack of it) holding them back…Read More

by Freddy Tran Nager, Founder of Atomic Tango; photo courtesy of MarcyVeryMuch.com… Email is back! … Well, actually, it never left. It just got overshadowed by all the social media hype. But now that marketers have finally acknowledged that most social media marketing is a waste of time, everyone’s launching an e-newsletter. Or worse. While a well-crafted marketing email works far better than Twitter stalking (marketing at its lamest… and creepiest), the key is the “well-crafted” part. I receive unsolicited marketing emails every day, and I don’t really mind asRead More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Questions The Numbers; photo via Wikimedia Commons… Imagine that you own a basketball team, and you send your talent scout out to find a new player. He comes back and presents two options: Player A: averages 9 points a game, including 1 three-point basket per game Player B: averages 24 points a game, including an average of 2 three-point baskets per game Both play the same number of minutes per game, and both want the same amount of money.Read More

by Freddy Tran Nager, Founder of Atomic Tango & B2B Rabble Rouser… He’s violent. He’s funny. He’s different from anything you’ve ever seen in business insurance advertising — or imagined you’d ever see. He’s Arnie the Armadillo, the new mascot of Britain’s Kingsbridge Professional Solutions (KPSol). And it’s creating quite a stir among business-to-business marketers…. But, first, watch for yourself: Sure, it’s taking some creative risks. But you know what’s even riskier in business? Being boring and having no one remember you. KPSol is not the first B2B marketer toRead More