Authenticity Tag

by Freddy Tran Nager, Founder of Atomic Tango + Influencer-Marketing Analyst Who Hates the Word “Authentic”; images of TikTokker Sara Uy confessing one of her sins… Shocker: in one last gasp trend, some TikTok influencers confessed to lying about their lives and habits. Really? You mean, they weren’t being “authentic”?!Read More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Doesn’t Believe Beer Goes With Hot Air… Just when I thought I had said enough about all this “authenticity” nonsense (here and here), a friend sent me this beguiling case study about Pabst Blue Ribbon. It starts off fine, explaining how the Fizz Agency turned PBR from a sinking ship into a hipster staple. Then came the A-word…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Hardcore Word Lover… I recently saw a billboard for a food company. I don’t remember the brand or the product (total ad fail), but I do remember the tagline: “Real Authentic Taste.” And I immediately thought, what the hell does that mean?Read More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Given Up Drinking Milk (And Kool-Aid)… “How to Build a Multi-Million Dollar Ecommerce Business With $0 Marketing Budget” No, that’s not the subject line of an email in your spam box. That’s the actual headline of a “case study” on Black Milk Clothing, as published on the Shopify blog.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Social Media Realist; photo by Hunters Race on Unsplash… So a Harvard Business Review article will tell you what it means to be professional in the social media era. It begins with a compelling example of how the Susan G. Komen Foundation bungled its recent image problems, while Planned Parenthood used social media to handle their controversies with aplomb. Nice case. Then the article spins out of control…Read More