Ask Freddy Tag

Q: Dear Freddy: I recently graduated with a master’s degree in communication, and am hoping to find a full-time job in marketing. In the meantime, I’m interviewing for a part-time, independent contractor gig with a small agency. This could include more responsibilities than average, such as project lead for new clients. The agency’s most recent email asked me for my hourly requirements. I did some research and found a huge range of hourly rates for marketing contractors. How should I respond?Read More

Q: Dear Freddy: I received an interview offer from an ad agency for its account management intern position. Do you have any tips on acing the interview? — A in LARead More

Q: Dear Freddy: I’m setting up my own business in India where I’ll be teaching meditation and techniques on “mind management.” I’ve gotten a certification from the appropriate agencies and I also teach well, per the feedback I’ve received across different countries. How should I prepare my marketing plan and conduct local research? — A.S. in India A: Dear A.S.: Regardless of the country, these basic steps toward creating a campaign should work: Define both THE PROBLEM your new company will solve (e.g., not enough meditation practices in the market) andRead More

by Freddy Tran Nager, Founder of Atomic Tango + Marketing Communications Professor… Q: Dear Freddy: I noticed that this particular company sometimes leaves sold-out items on its website, and I was wondering what its tactic might be. – S.F. in L.A.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor; photo by Beatriz Pérez Moya on Unsplash… Q: Dear Freddy: What’s a good length for my copywriting portfolio? Right now it’s 20 pages, which feels long, but it’s 6 writing samples, and most are multiple pages. Is that too long? – K in L.A.Read More

Q: Dear Freddy: How do I come up with creative ideas for this leather products company I’m freelancing for?Read More