Apple Tag



betting to lose
by Freddy Tran Nager, Founder of Atomic Tango + Not Much of a Gambler; photo by Michał Parzuchowski on Unsplash… I don’t care to gamble, not counting my dismal dabbling in the stock market. So naturally, I look at any betting offer with skepticism and a deep lack of enthusiasm — even when it comes from my favorite technolust pusher, Apple. Several years ago, Apple offered to extend the warranty on my MacBook Pro for three years for $349. Like most Apple creations, the pitch sounded irresistible, using terms likeRead More
iPod
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves Strong Brands… I couldn’t resist the bait. A direct marketing guy on LinkedIn posed the following question: “Why don’t most advertising agencies pay as much attention to results as they do to their creative and the awards that they can achieve?… Don’t get me wrong, I believe that branding is important to a company, but feel like you can do both at once and achieve much more. … Respectfully, please help me in understanding why clever creative, especiallyRead More
Amazon Fire Phone
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Analyst… Add “effective” to the list of marketing terms that no longer mean anything, alongside “authentic,” “leader,” “revolutionary,” “disruptive,” and “engagement.” According to a misdirected study by research firm Ace Metrix, in 2014 Samsung had 7 of the 15 “most effective” ads in the tech hardware sector, including the top 2. Of course, as everyone knows, Samsung had a terrible year, with third-quarter profits down 60% to three-year lows. Also on Ace Metrix’s top 15 list: Amazon’s ad for itsRead More
by Freddy Tran Nager, Founder of Atomic Tango LLC + Moderate Fanboy It’s predictable: Apple releases a new product, and the devout start camping out at the Temple O’ Jobs to be one of the first to lay their hands upon it. And just as predictably, people will ridicule these fanatics, usually with aspersions about their sex lives (or lack thereof). Note this tweet from comedian Aisha Tyler… These same cooler-than-thou critics, though, never mock the thousands of fans who line up for nosebleed seats and overpriced food and evenRead More
Steve Jobs 1955-2011
by Freddy Tran Nager, Founder of Atomic Tango + Devastated Jobs Fan; photo is a screengrab of the Apple website homepage… “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – SteveRead More