analytics Tag



Marketing Math cartoon by Tom Fishburne
by Freddy Tran Nager, Founder of Atomic Tango + Not An Impressionist; cartoon by “Marketoonist” Tom Fishburne… My favorite square in this comic by “Marketoonist” Tom Fishburne is the first one, since the misused metric called “impressions” comes up all the time in my classrooms and client meetings. Too many marketers equate impressions with success, when the truth is, most so-called “impressions” are worthless. According to digital media marketers, an impression is any appearance on a person’s screen, no matter how brief or peripheral: That tiny text-only ad that appearsRead More
rule of seven
by Freddy Tran Nager, Founder of Atomic Tango + Nonbeliever in Lucky Numbers; photo by Maciej Pienczewski on Unsplash… The market space abounds with myths. Some state that social media is a substitute for advertising (never). Others claim that consumers want relationships with brands (rarely). And it’s not just amateurs who tout these myths; agencies and consultants also cite them and, worse, implement them into their campaigns for clients…Read More
Pickpocket Warning Sign
by Freddy Tran Nager, Founder of Atomic Tango + Writer Who Likes Numbers; photo by Cory Doctorow via Wikimedia Commons… Digital advertising these days is like wandering into a room full of pickpockets. Obviously, you should avoid doing that altogether — you do have other choices — but if you must go, watch your wallet. I know this from experience. About a year ago I noticed some interesting ads at the ends of news articles. Instead of promoting a product or service, these ads featured other articles on other websites.Read More
silly statistics
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Questions The Numbers; photo via Wikimedia Commons… Imagine that you own a basketball team, and you send your talent scout out to find a new player. He comes back and presents two options: Player A: averages 9 points a game, including 1 three-point basket per game Player B: averages 24 points a game, including an average of 2 three-point baskets per game Both play the same number of minutes per game, and both want the same amount of money.Read More