advertising Tag

by Freddy Tran Nager, Founder of Atomic Tango + Sports Fan… Raise your hand if you’ve heard of Versus… Anyone? Anyone? Bueller? Few know about the small sports network, which I appreciate for bringing me Ivy League football. Where else could I catch the Harvard-Cornell game in L.A.? Since Versus wants more than us middle-aged marketing geeks, they’re trying to generate awareness by asking for more than a show of hands. They’re literally asking people to “Show Me Your V.” Really.Read More

by Freddy J. Nager, Founder of Atomic Tango LLC Nice work, WVU! And I’m not just talking about your football team.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Misses Flip-Phones… Now here’s a site that takes borrowed interest to a new extreme. The Pomegranate Phone is an all-in-one device that makes the iPhone look like a hockey puck. It’s good for everything but use as a floor wax or dessert topping: web surfing, MP3 player, video projector, voice translator… Cool, right? Then, of course, there’s the built-in coffee maker, harmonica, and a shaver for eliminating those pesky five o’clock shadows… Yeah, it’s not a real phone. ButRead More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Has Weathered Some Economic Downturns; photo by Chris Sabor on Unsplash… Tough times like these separate the plucky from the certifiably pluckless. Plucky companies see economic turmoil as a ripe opportunity to crush weaker competitors. The pluckless see a shrinking economy and resort to shrinkage themselves: they reduce their services and their advertising till they’re but a shriveled husk of what they once were…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Really Does Like Ads… As this economy continues to just lie there, unmoving and unappetizing as cold turkey giblets, some businesses are trying to save money by re-airing their old holiday commercials. After all, those ads cost a lot to produce, so why not wring the last morsel of value from them?Read More

by Freddy Tran Nager, Founder of Atomic Tango + Social Media Realist; bee photo by Rowan Heuvel on Unsplash… I recently had lunch with an entrepreneur to discuss her marketing problems. She had launched her company with PR, and the initial results included major media coverage and a torrent of traffic to her site, but that torrent dried to a trickle as the press and consumers lost interest. In just a couple of years her company had become “old news.” Since her operations were now sucking up all her availableRead More

by Freddy Tran Nager, Founder of Atomic Tango + Integrated Marketing Advocate; photo by Christian Bowen on Unsplash… I have a serious weakness for ice cream. GOOD ice cream. As in 200% butter-fat-full-sugar-with-no-artificial-ingredients ice cream that makes me break into R-rated facial expressions and one-man gospel choruses. (Yeah, you don’t want to witness that.)Read More

by Freddy Tran Nager, Founder of Atomic Tango + No Fan of Double Standards… Delia Rose is mad as hell. The L.A. teenager is calling for a boycott of Unilever. The reason? The skin-whiteners that the corporate behemoth distributes and promotes in Pakistan and other Eastern countries under the name Fair & Lovely…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Survived And Thrived During Some Serious Down Times… When the economy slows to the speed of a three-toed sloth after one too many hash brownies, the knee-jerk reaction by most marketers is to reduce ad expenditures. For some brands, however, a recession presents sweet juicy opportunities that call for increased spending. Really. And no, I’m not hitting on those brownies myself…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Donut Junkie… Like many people, I want 01.20.09 — Bush’s last day in office — declared an international holiday. But even with “the End of an Error” in sight, right-wing extremists continue to wreak their corrosive damage, and are now invading the seemingly sheltered world of corporate junk food…Read More