advertising Tag



by Freddy J. Nager, Founder of Atomic Tango LLC True story: A man walks by a pet store and sees rabbits for sale. He tells the clerk that he’ll take one, and she asks him what color he’d like. The man responds, “I don’t think the snake cares”…Read More
Stalker by Shane Clester
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Prefers Talking Over Stalking; illustration by Shane Clester… If this is the social media revolution, wake me when it’s over. Social media was supposed to forge stronger relationships between companies and customers. It was also supposed to provide a massive improvement over traditional advertising, since social media doesn’t “interrupt” people when they’re trying to enjoy their favorite reality shows. In this revolution, customers aren’t pestered by marketers; rather, they give “permission” to marketers by visiting their websites, signing upRead More
Fab.com
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Buys Too Much Stuff for His Cats… They had me at “meow.” They lost me at “sign up.” I was flipping through Facebook when it caught my eye — an ad featuring a cat lounging in some Jetsons-age contraption: Since I’m addicted to furry creatures with pointy ears and tuna breath, I was hooked. Since I also dig on futuristic design, particularly anything with the word “pod” in it, I clicked…Read More
Seth Godin's Meatball Sundae
by Freddy Tran Nager, Founder of Atomic Tango + Business-Lit Taste Tester… Seth Godin’s book Meatball Sundae lives up to its name: it’s a big mess. I won’t fully review an old publication here, but the following two paragraphs made me want to hurl the book against the wall (or just hurl). On pages 68-69, Godin writes about the superiority of “permission marketing” versus “interruption marketing”: “Pets.com used every tactic they could find — TV ads, sock puppets, and accelerated e-mail marketing with a veil of permission. They blew throughRead More
kenny powers for k-swiss.001
by Freddy Tran Nager, Found of Atomic Tango + Aficionado of Daring Branding… Let’s say you start an athletic shoe company specializing in tennis, a sport mostly favored by upper-crust Europeans and the country-club set. You cement your brand image by naming your company after a tiny, extremely civilized European country famous for chocolate, watches, skiing, and an army known more for pocket knives than fighting wars. This Euro image is necessary, not just because you yourself are Swiss, but because you’re launching your company in Los Angeles in 1966,Read More
by Freddy J. Nager, Founder of Atomic Tango + Occasional Coupon Clipper Just read a Mashable article by daily-deal entrepreneur John Amato, who trumpets how great Groupon and other discountosaurs are for everyone (“Why Daily Deals Are Here To Stay”). His key points…Read More
action movie hero posters
by Freddy Tran Nager, Founder of Atomic Tango + Superhero Analyst… It must suck to be powerful. I’m determining what image I should use to present myself here at Atomic Tango. Since I picture myself as an action star (in a power-nerd way), I researched how Hollywood is depicting its almighty this summer. What I saw wasn’t encouraging.Read More
Product Placement Gone Wild
by Raegan Thurlow, Part-Time Fashionista; illustration by Mark Armstrong… While watching “Brothers & Sisters” the other night, a very disturbing thing happened… I was curled up on my couch wearing my red-and-white-striped PJ’s (what with Christmas just around the corner) and was fully immersed in the show’s storyline: Sally Field is worried about her children and doesn’t know how to live her own life separate from said grown children. Okay, that’s basically every episode of “Brothers & Sisters,” but I’m hooked just the same. So just as I’m reaching forRead More
SXSW 1995
by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Advertising Guy… Funny to see all the young ones chattin’ away on the Twitter ’bout this year’s South-by-Southwest festival, aka SXSW. What used to be a good ol’ fashioned music fest in the unvarnished heart of Austin is now this slicked-up multimedia shindig known as much — or even more — for interactive media than music. Seems to me the latte-sippers now outnumber the Shiner Bock drinkers. The times they sure have a’changed…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC & Japanese Food Lover So you manage a small chain of sushi restaurants, and business is not exactly stellar, so you decide to run one of those coupons that winds up in people’s mailboxes en route to the recycling bin. And that’s when this happens…Read More