advertising Tag

by Freddy Tran Nager, Founder of Atomic Tango + Industry Veteran Who Has Worked With Clients Of All Types… Finding the right client is like dating: You have to escape your comfort zone and make small talk with lots of strangers. Most prospects simply aren’t a match or a catch: some are all talk no action, some expect too much without offering much in return, and some will inspire you to give it all up and take a vow of celibacy. Good relationships develop over drinks and dinner, but evenRead More

by Freddy Tran Nager, Founder of Atomic Tango + Former Copywriter… Q: Dear Freddy: What’s a good length for my copywriting portfolio? Right now it’s 20 pages, which feels long, but it’s 6 writing samples, and most are multiple pages. Is that too long? – K in L.A.Read More

by Freddy Tran Nager, Founder of Atomic Tango LLC + Former Advertising Copywriter; photo by Jeshoots on Unsplash… To their horror, my students discovered that their class-project client (the director of a nonprofit organization) had rewritten the marketing copy they had written. They asked me what they could do. I thought, “Welcome to the real world…”Read More

by Freddy Tran Nager, Founder of Atomic Tango + Nonbeliever in Lucky Numbers… The marketspace abounds with myths. Some state that social media is a substitute for advertising (never). Others claim that consumers want relationships with brands (rarely). And it’s not just amateurs who tout these myths; agencies and consultants also cite them and, worse, implement them into their campaigns for clients…Read More

Q: Dear Freddy: I received an interview offer from an ad agency for its account management intern position. Do you have any tips on acing the interview? — A in LARead More