Recent Posts

by Freddy Tran Nager, Founder of Atomic Tango + Differentiation Junkie; cover image modified from Drucker On Marketing by William Cohen… While reading an article by marketing legend Jack Trout, I came across this quote from the “father of business consulting,” Peter Drucker… “Because the purpose of business is to create a customer, the business enterprise has two, and only these two, basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Upon reading this, IRead More

by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… She’s a money management wizard who’s pretty damn savvy about marketing. Of course, it helps when you team up with the greatest media mogul of our times. Last week on the Oprah Winfrey show — a.k.a. Nirvana for writers — author/financial consultant/TV show host Suze Orman announced that she would give away downloads of her new book, Women & Money, on Oprah’s website for 33 hours. The result: 1.1 million downloads! Wait, you might be thinking, is OrmanRead More

by Freddy Tran Nager, Founder of Atomic Tango + Writer Who Also Likes Numbers… Just thought I’d dash off a quick note to put a few recent media-business items in perspective. The first one you’ve heard about extensively; you might find these others somewhat amusing… Microsoft’s offer for Yahoo!: $44.6 billion Oil company Exxon’s profit for just the 4th quarter of 2007: $11.7 billion State of California’s budget deficit: $14.6 billion Purchase price of HotOrNot, the online dating & rating service, as reported by TechCrunch: $20 million HotOrNot’s annual revenue:Read More

by Freddy Tran Nager, Founder of Atomic Tango + Competitive Strategist… During the 2008 South Carolina Democratic debate, Barack Obama and Hillary Clinton spent the evening attacking each other instead of addressing the issues. I was completely irked by their misbehavior — then realized this was classic marketing strategy in action…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Longtime Blogger… I love checking my blog stats, not just the raw numbers of views, but also such info as where my traffic is coming from. That’s how I discovered that my article on Walmart had been cited by the Wall Street Journal. Woohoo — I’ve got Street cred! I’m most intrigued by the search-engine terms that lead to Atomic Tango. Who Googled “Freddy Nager blog”? Here’s the key factoid I learned from looking at these search-engine terms: name dropping works….Read More