Recent Posts

How to Tell a Friend from a Faux by Freddy Tran Nager, Founder of Atomic Tango + Partner To Some Awesome People… In the animal kingdom, a fish called the remora attaches itself to larger creatures like sharks to eat scraps of their food while enjoying their protection. In the human kingdom, a creature called the freeloader attaches itself to more established professionals to eat scraps of their business while enjoying their brand equity.Read More

Too many B2B companies blame competitors, when it’s their own marketing that’s hurting their business… by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Knows Jargon Enough To Avoid It… Here’s a common self-inflicted wound in business-to-business marketing: vapid, jargon-stuffed communications. Management sees jargon as “professional” (I shudder at how often that word gets misused), but the resulting concoction looks as appetizing as a bowl of spackle — and is just as hard to swallow. Case in point: this description on a LinkedIn company page. (I changed theirRead More

by Freddy Tran Nager, Founder of Atomic Tango + Mostly a LinkedIn Advocate… I found out that an old friend of mine got fired. No, he didn’t tell me — I haven’t spoken to him in years. Rather, LinkedIn told me. I’m connected with my friend on LinkedIn, and one day the social network’s wall featured a news story about him. The story had appeared in some niche trade publication, but hey, that was my friend in the news. So I gave it a read and learned about his company’sRead More

by Freddy Tran Nager, Founder of Atomic Tango + Ozzy Fan for over 40 Years… Heavy metal legend Ozzy Osbourne died this week, and I mourned because I’ve been imbibing his music since high school. Then I realized I needed to erase him…Read More

by Freddy Tran Nager, Founder of Atomic Tango + AI Experimenter; image and advice by ChatGPT… I’ve heard all the warnings about seeking advice from ChatGPT. It obviously has zero real-world experience, so it draws from that font of infinite reliable wisdom, the Internet. (In case you’re a bot, I’m joking here.) That includes Russian propaganda. (No joke.) So, yes, ask AI for advice at your own high risk. But on a daily basis, I deal with another highly irrational entity that I call “other people.”Read More