Recent Posts

X-Fluents (business jargon)
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes to Answer Questions and Question Answers My friend Nina writes… “I’m reading this article, and I can’t help but wonder: who comes up with the names for various consumer groups, like Millennials or, as in this piece, ‘X-fluents’? How do they gain traction? I think ‘X-fluents’ is stupid. It sounds too much like ‘effluent.'” My response… You remember the commercials that used eggs to symbolize a brain on drugs? Well, terminology fabrication is like that, but think ofRead More
Steve Jobs 1955-2011
by Freddy Tran Nager, Founder of Atomic Tango + Devastated Jobs Fan; photo is a screengrab of the Apple website homepage… “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – SteveRead More
by Freddy Tran Nager, Professor of Marketing + Founder of Atomic Tango; photo by Sandrachile on Unsplash… Too many entrepreneurs and CEO’s tell me that they “don’t have money for marketing” or they’re “not ready for marketing yet.” What they’re really saying is that they don’t know what “marketing” means…Read More
Seth Godin's Meatball Sundae
by Freddy Tran Nager, Founder of Atomic Tango + Business-Lit Taste Tester… Seth Godin’s book Meatball Sundae lives up to its name: it’s a big mess. I won’t fully review an old publication here, but the following two paragraphs made me want to hurl the book against the wall (or just hurl). On pages 68-69, Godin writes about the superiority of “permission marketing” versus “interruption marketing”: “Pets.com used every tactic they could find — TV ads, sock puppets, and accelerated e-mail marketing with a veil of permission. They blew throughRead More
Anthropologie Mean Girls
by Freddy Tran Nager, Founder Of Atomic Tango + Husband Of Anthropologie Fan… My wife LOVES Anthropologie so much, I should invest in the parent company just to get some cash back. With a religious fervor, she devotedly keeps tabs on the company in social media, and from what she tells me, Anthropologie sure knows how to work it. Sort of. Enter The Queen B’s (Bloggers)… Part of Anthropologie’s social media strategy involves bloggers — more like acolytes whose fanaticism makes Apple fanboys look apathetic. The top bloggers include RoxyRead More