Recent Posts

by Freddy Tran Nager, Founder of Atomic Tango + Verified Man Who Likes Cats… They got me — at least, their targeted ad did — as I am indeed a proud philofelist. (Not news to those who know me.) So when this SurveyWorld ad seeking “Men Who Like Cats” appeared in my Instagram feed, I responded like a feral tabby to 200-proof catnip. I clicked through to their website and… immediately left. Here’s why…Read More

Critics see AI as the spawn of Satan, so why not hear what it has to say for itself? An exploration by Freddy Tran Nager, Founder of Atomic Tango + Marketer Who Doesn’t Sell Souls… I haven’t had the opportunity to speak with many demons since I left the entertainment industry. So when I heard that people were asking ChatGPT what it would do if it were the Devil, I decided to hear what AI Lucifer has in mind…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Hardcore Binge Watcher… You’re binge watching some show, and along comes a story line that makes you say, “I’ve seen this before…”Read More

by Freddy Tran Nager, Founder of Atomic Tango + Communication Professor Drowning In Email… Good ol’ fashioned email doesn’t warrant enough attention. Newer communication technologies  get all the hype —  e.g., Slack, the meeting that never ends — but we know why 54-year-old email still rules organizational communications…Read More

“Engagement” is one of the most common and misleading marketing metrics. Here’s what matters most… by Freddy Tran Nager, Founder of Atomic Tango + Marketer Who Has A Proposal For You; photo by Nathan Dumlao on Unsplash… In his book Web Analytics 2.0, former Google exec Avinash Kaushik writes: “The Merriam-Webster dictionary defines engaging as ‘tending to draw favorable attention or interest’…. The challenge in the context of measurement is that ‘favorable attention or interest’ is incredibly hard — if not impossible — to measure… Some have gone so farRead More