Recent Posts

Bobby Borg with Freddy Nager
by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Guy… Many marketers get called “rock stars” — though most are more Milli Vanilli than Mick Jagger. Then there’s Bobby Borg, who is literally a rock star in the field…Read More
millennial nuns
by Freddy Tran Nager, Founder of Atomic Tango + And Nonbeliever in “Millennials”; photo by Jon Tyson on Unsplash… Here’s another example of how contrived age-based segments (millennials, Gen Y, Gen Z, etc.) make “experts” look absurd…Read More
ghosting
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Ain’t Afraid Of No Ghosts; photo by Stefano Pollio on Unsplash… The business world seems more haunted than ever, with increasing reports of “ghosting” experiences…Read More
Gene Fowler Quote
Q: Dear Freddy: Can you recommend any books that would help me with writing techniques for marketing? Or does your writing come mostly through a lot of practice? — KC at USCRead More
Hannah Jewell Washington Post
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… Got a little more publicity this week: Hannah Jewell of the Washington Post quoted me for her video story on influencer marketing.Read More
Amazon Prime Day
by Freddy Tran Nager, Founder of Atomic Tango + long-time Amazon customer and questioner… I’m reading Amazon’s press release about its Prime Day results (“Alexa, How Good Was Prime Day?”), and though it sounds impressive — “sales surpassed the previous Black Friday and Cyber Monday combined” — it left me wanting to know more.Read More
Adda Shoe Box
by Freddy Tran Nager, Founder of Atomic Tango + Packaging Aficionado… I must be part cat given my fixation with boxes. Shoe boxes, to be precise. While I like shoes, I don’t have a fetish for them. A few pairs will suffice. But the boxes?Read More
Arii of Instagram
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… File this under “surprising… but not really”: According to this BuzzFeed story, fashion “influencer” Arii failed to sell 36 T-shirts from her own brand, despite having 2.6 million followers.Read More
LIDA "Own The Controversy"
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor; photo from the LIDA agency ad campaign for the Jeff Koons rabbit sculpture… The following is the text of a speech I gave May 23 at an Influencers Industry Social Mixer sponsored by Erka Media. Once upon a time there lived two kings whose wealth was counted in the billions…Read More
campaign map
by Freddy Tran Nager, Founder of Atomic Tango + Planner of Marketing… A friend who runs an ad agency told me he just declined a prospective client. Even though that prospect was a great guy with a great business, he refused to pay for a campaign plan, and would only pay for the production work. I told my friend that I, too, would have passed. I see a marketing plan as the blueprint, the screenplay, the treasure map, so it’s undervalued at even $10,000 or $20,000. A plan also drawsRead More