Recent Posts
by Freddy Tran Nager, Founder of Atomic Tango + Kyle’s Proud Professor… This is the true story of one of my students — a story filled with accomplishments and emotions and valuable insights. I just had to write it up and share…Read More
by Freddy Tran Nager, Founder of Atomic Tango LLC + Copywriter for over 30 years; photo by JESHOOTS.COM on Unsplash… For a school project, my copywriting students were upset that their client (not me) had rewritten their work. They asked me what they could do. I thought, “Welcome to the real world…”Read More
by Freddy Tran Nager, Founder of Atomic Tango + Branding Junkie… I’m digging the rebranding of my friend Patrick Byers‘ agency, Outsource Marketing…Read More
by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Guy… Many marketers get called “rock stars” — though most are more Milli Vanilli than Mick Jagger. Then there’s Bobby Borg, who is literally a rock star in the field…Read More
by Freddy Tran Nager, Founder of Atomic Tango + And Nonbeliever in “Millennials”; photo by Jon Tyson on Unsplash… Here’s another example of how contrived age-based segments (millennials, Gen Y, Gen Z, etc.) make “experts” look absurd…Read More
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Ain’t Afraid Of No Ghosts; photo by Stefano Pollio on Unsplash… The business world seems more haunted than ever, with increasing reports of “ghosting” experiences…Read More
Q: Dear Freddy: Can you recommend any books that would help me with writing techniques for marketing? Or does your writing come mostly through a lot of practice? — KC at USCRead More
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… Got a little more publicity this week: Hannah Jewell of the Washington Post quoted me for her video story on influencer marketing.Read More
by Freddy Tran Nager, Founder of Atomic Tango + long-time Amazon customer and questioner… I’m reading Amazon’s press release about its Prime Day results (“Alexa, How Good Was Prime Day?”), and though it sounds impressive — “sales surpassed the previous Black Friday and Cyber Monday combined” — it left me wanting to know more.Read More
by Freddy Tran Nager, Founder of Atomic Tango + Packaging Aficionado… I must be part cat given my fixation with boxes. Shoe boxes, to be precise. While I like shoes, I don’t have a fetish for them. A few pairs will suffice. But the boxes?Read More
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