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by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves A Good Scare… On TV… Hollywood has long loved Halloween. The horrific holiday brings out the best (and the beasts) in TV and movies, since hardcore horror fans will devour whatever the industry dishes up, turning even low-budget indie flicks into box-office smashes. But my favorite scene from a horror show or movie is not the least bit scary or gory… except for predatory capitalists and those of us who must co-exist with them…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Former Copywriter… Q: Dear Freddy: What’s a good length for my copywriting portfolio? Right now it’s 20 pages, which feels long, but it’s 6 writing samples, and most are multiple pages. Is that too long? – K in L.A.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Gen Xer Who Rolls His Eyes At Gen-Anything… Check out the above table from Marketing Charts “The Biggest Spending Generation in the World? Gen X”. What’s wrong with this data?Read More

by Freddy Tran Nager, Founder of Atomic Tango + Member of a Few Segments… Once upon a time, back in the good ol’ days of 2006, my wife and I strolled into Forth & Towne, a new fashion chain from Gap Inc. targeting women over age 35. It was solemn and dignified with muted lights and muted music — and muted people. While other stores in the mall percolated with excited shoppers, the spanking new Forth & Towne saw its handful of customers browsing quietly, as if they were preparingRead More

by Freddy Tran Nager, Founder Of Atomic Tango + Professor Who Loves To Cold Call His Students… Picture yourself in a class or business meeting. You don’t have a pressing thought or opinion on the topic — indeed, your mind is wandering to what you want for dinner — when suddenly you hear your name along with the question, “What do you think?”Read More