Fujifilm Instax Mini 8

13 September 2016

Is That A Shutter Button Or A Shudder Button? The Frightening Fujifilm Instax Mini 8 Instant Camera

by Freddy Tran Nager, founder of Atomic Tango + Industrial Design Lover (usually)…

I’m stricken with horror. Can barely move. May need years of therapy and bourbon shots.

I just saw the single ugliest tech product ever made. One of Fujifilm’s competitors must have kidnapped their industrial designers and perpetrated this as a means to sabotage the brand. I close my eyes, but this mutant is seared upon my retinas. Apparently, the design inspiration was the larval spawn of a radioactive pig from the planet Masticated Gum.

I don’t care what it’s capable of doing. Just. Make. It. Go. Away.

Update 9/14/16:
My friend John Fitzgerald sent me this image of a lifeform from the David Cronenberg film ExistenZ, and I must say, the resemblance to the Fujifilm Instax is uncanny:


Mutant being or camera?

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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