Presidents' Day Mattress Sales.001

17 February 2025

Happy Mattress Sale Day! (Sorry, We’re Not Into Celebrating Presidents Right Now)

by Freddy Tran Nager, Founder of Atomic Tango + American Who Values a Good Mattress…

In this country, we honor our great presidents (back when we had them) with promotions for beds. I suppose a good president, like a good mattress, provides a good night’s sleep. (I certainly won’t be sleeping well for the next four years.)

But wouldn’t we better honor our Founding Fathers if we cancelled Presidents Day and made Election Day a national holiday instead? Why not give Americans the day off to actually practice democracy?

Now I hear what you’re saying: if we abolish President’s Day, when could mattress retailers hold their sales? Well, if you think about it, Valentine’s Day seems like an even better fit…

With that thought, here’s wishing you all a happy mattress sale. If you manage to sleep well despite all that’s happening in the current White House, please share your tips.


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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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