Hey Millennials, Get Thee To A Nunnery… Or A Yoga Studio… Or Something…

Freddy Tran Nager Oct 19, 2019

by Freddy Tran Nager, Founder of Atomic Tango + And Nonbeliever in “Millennials”; photo by Jon Tyson on Unsplash…

Here’s another example of contrived age-based segments (millennials, Gen Y, Gen Z, etc.) making “experts” look absurd…

Behold, The Millennial Nuns:
More And More Young Women Are Being Called To The Religious Life,
After 50 Straight Years Of Decline. What On Earth Is Going On?

What’s so silly about that? Well, the exact same week that nonsense came out, the L.A. Times reported that “millennials” have “replaced religion with astrology and crystals.” So, wait, is it nuns or crystals or nuns with crystals or crystallized nuns…?

Apparently, studies of “millennials” are based on little more than a wing and a prayer.

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Tags : millennials, segmentation

About Freddy Tran Nager

Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.