business weasels

2 February 2019

Exploitation 2.0: How To Tap The American Dream For Fun And Profit

by Freddy Tran Nager, Founder of Atomic Tango + Professional Weasel Watcher…

A dark corporate conference room. A loud THUD breaks the silence and a voice cries out…

BENZ: OUCH! Dammit! Who put that there?… Hey, why is it dark in here? Suzie! Suzie, where are you? Why are the lights not on? SUZIE!

The lights flip on, revealing BENZ and BEEMER, two young weasels in matching dotcom suits (sports jackets, untucked buttondown shirts, jeans).

BEEMER: Suzie’s not here.

BENZ: Dude, it’s already 10 am. She shoulda been here three hours ago! Her ass is so fired.

BEEMER: We can’t fire her.

BENZ: Why not? We’re non-union and she’s an intern.

BEEMER: Suzie quit.

BENZ: Quit?! Why? When?

BEEMER: She tweeted her resignation this morning. She found out that unpaid internships are illegal.

BENZ: She quit via Twitter? How unprofessional is that?

BEEMER: Kinda trendy, actually.

BENZ: Wait, when’s it illegal to not pay interns? Everyone does that.

BEEMER: Apparently, the feds state that anyone who works for you must get paid at least minimum wage.

BENZ: She got course credit!

BEEMER: Doesn’t matter.

BENZ: That sucks. Who’s gonna make coffee around here now?

BEEMER: You and me, I guess.

BENZ: Dude, I went to business school. I don’t know how to make coffee.

BEEMER: We’ll go to Star-B’s like everyone else.

BENZ: For $4 a cup? That’s a ripoff!

BEEMER: But I always see you hanging there.

BENZ: For the wifi, dude. [intlink id=”2017″ type=”post” target=”_blank”]I don’t actually buy anything[/intlink]. C’mon, what do you take me for?

BEEMER: Then we’ll hit Trader Joe’s for the free coffee samples.

BENZ: Now you’re talking sense! But if Suzie’s gone, who’s gonna do our writing? And billing? And the social media and research and programming for the freakin’ site that’s the center of our entire freakin’ business?

BEEMER: We’ll just have to roll up our sleeves and –

BENZ: No way, man. I didn’t run up six figures in student loans to do any freakin’ work.

BEEMER: Then we’ll run some help wanted ads.

BENZ: Hire someone?! That’s so 1.0!

BEEMER: I didn’t say hire. We’ll just interview them.

BENZ: You lost me.

BEEMER: Look, what does America have an infinite supply of right now?

BENZ: Um, unsecured debt?

BEEMER: Close. Under-employed workers. We run an ad, we’ll get 700 applicants easy. Even janitor ads in Ohio get that many applicants. So we run a few Craigslist ads and invite anyone who responds to a couple of interviews. After getting called in for the second time, they’ll start smelling paydirt. And that’s when we ask them to prove themselves.

BENZ: I get it: to demonstrate their ability, they have to write something for us. Or come up with a sample plan. Or create a PowerPoint presentation that solves one of our problems. What’s the term for that?

BEEMER: “Spec work,” as in speculative.

BENZ: No. No, I was thinking something like… “suckerage.”

BEEMER: Same difference. What matters is that they’ll be desperate and hopeful at the same time.

BENZ: Ripe for the plucking!

BEEMER: After they show us their work, we’ll email them the next day telling them they’re brilliant but “not the right fit” for our company.

BENZ: Dude, I love your brain!

BEEMER: After I tell you this next bit, you’ll want to marry it…

BENZ: I’m sizing up rings already.

BEEMER: So now we take the spec work on a massive scale…

BENZ: I don’t know – that sounds like a lot of interviews.

BEEMER: Not even. We’ll let the magic of Web 2.0 do the work for us.

BENZ: How so?

BEEMER: Contests. Hardcore social-media users love contests, since they’re either unemployed or bored at work. You know those Doritos Super Bowl ads?

BENZ: Where all those Spielberg wannabes create free commercials for a giant corporation?

BEEMER: You got it.

BENZ: So whatever we want – a logo, a slogan, a T-shirt design – we just hold a contest for it!

BEEMER: That’s right. We’ll get hundreds, even thousands of entries, many from out-of-work professionals and art students. The social-media users will do all the filtering and voting. There’s even a term for it: “crowdsourcing.

BENZ: Nice! It sounds – Wait. Wait: huge problem, dude. A contest has to have a prize.


BENZ: But giving away money – that’s so not right.

BEEMER: Got that one figured out: we’ll charge entry fees.

BENZ: Like an amusement park?

BEEMER: Kinda. We’ll call them “processing fees” to sound legit. We’ll charge anyone who wants to enter our contest a processing fee and –

BENZ: What kind of space cadet pays to enter a talent contest?

BEEMER: Happens in the advertising industry every year.

BENZ: God, I love the irony: advertising people getting suckered in.

BEEMER: Then we use some of those fees to pay for the prize.

BENZ: Dude, you’re still giving away money! I want a divorce now.

BEEMER: Easy there. We’re talking creative professionals and wannabes. They need money, but if they’re young or desperate, they’ll do spec work just for recognition.

BENZ: Like a trophy?

BEEMER: Or a cheap plaque.

BENZ: And their name published on our website!

BEEMER: No website – free Facebook page.

BENZ: Right! And we get the plaques donated in exchange for hype to all those advertising people!

BEEMER: And it doesn’t stop there. We’ll then sell tickets to the award show.

BENZ: And ads in the award show program.

BEEMER: And collectible books –

BENZ: – and DVD’s –

BEEMER: – of all the award winners.

BENZ: I’m so excited I’m about to pee myself.

BEEMER: Speaking of which, I gotta take a leak.

BENZ: Too much coffee at Trader Joe’s?

BEEMER: Four cups.

BENZ: Four? Dude, your bladder’s gonna go full Hindenburg!

BEEMER: Now that you mention it… Hey, you don’t happen to have the restroom key, do you?

BENZ: No, I thought you did.

BEEMER: I did, but I gave it to –

They both share a look of horror.


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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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Rick Sanchez
Rick Sanchez
5 years ago

Sort of like starting a religion.

Mark Armstrong
5 years ago

Haw! My bladder went full Hindenburg– from laughing! An epic bit of writing, Freddy– you’ve penned a true-life classic!!