public relations

13 February 2008

What’s It Worth? The Media Biz in Perspective

by Freddy Tran Nager, Founder of Atomic Tango + Writer Who Also Likes Numbers…

Just thought I’d dash off a quick note to put a few recent media-business items in perspective. The first one you’ve heard about extensively; you might find these others somewhat amusing…

Microsoft’s offer for Yahoo!: $44.6 billion
Oil company Exxon’s profit for just the 4th quarter of 2007: $11.7 billion
State of California’s budget deficit: $14.6 billion
Purchase price of HotOrNot, the online dating & rating service, as reported by TechCrunch: $20 million
HotOrNot’s annual revenue: $5 million
Budget for the movie “Cloverfield”: $25 million
“Cloverfield” box office gross for just its first four weeks: $76 million
Total investment received by video site $12.7 million
Debt currently owed by $1 million
Asking price to purchase all of (and to assume its debt): $300,000-$500,000

And you thought the real estate market was irrational?

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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