1 May 2017

Time To Make Some Noise: The First-Ever Atomic Tango Podcast

by Freddy Tran Nager, Founder of Atomic Tango, Long-Time Listener, First-Time Podcaster; Photo by Jonathan Velasquez on Unsplash…

So I decided to take the audio plunge and launch my own podcast…

Like this website, the Atomic Tango podcast explores marketing, media, and other mischief. This first episode features my thoughts on the infamous Pepsi Kendall Jenner commercial, the trouble with Twitter, and the challenges facing American retailers.

So why podcast? Several reasons:

  1. Blog readership appears to be declining. I’m experiencing this and am hearing about it from other experienced bloggers. I blame Facebook and its throttling of organic reach. (If you post something on Facebook that links to an outside source, Facebook will bury it, particularly if it’s from a business. Apparently, Mark Zuckerberg wants companies to pay for exposure on his planet. Welcome to the no-longer-free market.)
  2. Podcasts are on the rise. Whether Americans are driving, sitting on a bus, or simply doing busy work, more and more are listening to others speak their minds. Since I do love to talk, this suits me.
  3. Video is not my jam. I applaud anyone who hosts a YouTube series, particularly on a regular basis. I’ve produced a few videos, and quickly realized that I prefer to be behind the curtain.

So a’podcasting I went. And I still couldn’t have done it without the help of some top-notch professionals.

First, big-time thanks to Rick Sanchez and Post Haste Media for sponsoring and producing this first episode.
Post Haste Media logo

The Blue Agave album coverAnd then, a shout out to the ultimate L.A. band, The Blue Agave, for letting me use their track “Morena” as my podcast theme.

It’s still a work in progress: I’m experimenting with the length, developing regular segment ideas, learning which words tangle my tongue (“particularly” in particular), and figuring out how to structure the content so it doesn’t get too dated too quickly. (Note to self: Don’t mention stock prices in a non-daily audio show again. Apparently they change regularly. Who knew?) Future episodes will also feature interviews with marketing insiders and influencers, so it won’t just be all Freddy all the time.

Of course, I’ll still continue to blog — I won’t let Facebook stop me! — but it’s time to let some other media do the talking.

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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Teri Bond
Teri Bond
7 years ago

Thanks Freddy a.k.a. My Favorite Devil’s Advocate, I can always count on you to deliver valuable lessons about how to make the most of social media through a marketing lens. Especially like your tip to use Twitter as a learning tool instead of a noise-making tool. And, you slay with this gem about dying malls; “…as if the Walking Dead will emerge from the abandoned Orange Julius stall at any time…”


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