Mobot Water Bottle & Roller

22 July 2016

Good Luck Getting That Through Security: The Mobot Water Bottle & Roller

by Freddy Tran Nager, Founder of Atomic Tango + Heavy Drinker (of Water)…

The Mobot Water Bottle & Roller seems to pack a lot of desirable features:

  • BPA-free
  • Made of recycled stainless steel
  • Built-in massage tool
  • And—


Oh, sorry, false alarm. My eyes are getting old, and I should probably get my vision prescription updated. But is it just me, or does that water bottle look like something Rambo would chuck at an enemy tank?

Seriously, we live in a time when everyone’s on edge, where we can’t bring backpacks into a football stadium anymore. Indeed, you can’t even bring in any bag that’s not clear and of an exact size and material.

L.A. Coliseum approved bags

And don’t forget that the TSA views even basic bottled water as the enemy.

Now imagine trying to bring this newfangled bottle anywhere, even if it’s completely empty. Even the name is an issue: “No, officer, that’s not an explosive device — it’s a Mobot.”

So as cool as this product is, I think I’ll stick with my Hello Kitty Sippy Cup.

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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