In The Time It Takes To Get There

8 April 2019

Classic: Zach Braff Spoofs Influencer Marketing In Short Film

by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Professor…

With the influencer business fraught with fraud — all while flaunting “authenticity” — what better way to reveal truth than pointed satire? Writer-Director Zach Braff nails it with this short film, “In The Time It Takes To Get There,” about a 19th century influencer:


The film sprung from a college contest sponsored by Adobe Creative Cloud and agency Pereira O’Dell, won by Boston University student Sam West, whose poster inspired Braff.

Winning poster by BU student Sam West

I don’t quite see how this film promotes Adobe Creative Cloud, but anything that spoofs today’s social-media influencer circus deserves a mighty “like.”

Update 6/9/19: Two months later, this video has a whoppin’ 52,000 views (not enough people to fill a standard football stadium). Was it worth doing? Should Braff have done some influencer marketing?

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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