Objection, Your Honor, Counsel Is Way Too “Pleased”

by Freddy Tran Nager, Founder of Atomic Tango + Part-Time Language Litigator…

Lawyers have a reputation for being vicious sharks. But if you read law firm press releases and statements, you’ll find that lawyers are all “pleased” all the time, even when the results are not entirely pleasurable.

How can such perpetually pleased people be perceived as unpleasant?

This isn’t a knock on lawyers. Rather, it’s a suggestion to publicists and other marketing writers. If you don’t want to be replaced by a bot, don’t write like one. Instead of rehashing clichés and “industry standards” — which ChatGPT does exceptionally well — consult a thesaurus and develop a distinctive voice.

You’ll be pleased that you did.

Related Article: Don’t Announce It — Just Say It