by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Ad Guy…
In another chat with musician, marketer, and fellow USC Annenberg adjunct professor Bobby Borg, I delve into the elements of word of mouth (WOM) marketing in the music industry…
Now, my students and clients know that I compare WOM to winning the lottery: yes, people do win it, but you shouldn’t bet your business on it. Same with WOM. Yes, gossip can promote sales, but you can’t rely on it.
That said, several factors support word-of-mouth marketing campaigns, which Bobby and I discuss here:
- Influencers
- Controversy
- Mystery & Intrigue
Want details? Hit “play” below…
(Note: the interview was conducted before the pandemic.)
Want more? Check out my other interviews with Bobby:
- Rock Talk: Chatting Music And Marketing With Bobby Borg
- So You Hate Networking? Join The Club… And The Conversation
- Why And Where? Talking Marketing Plans With Bobby Borg
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Conversing with you about marketing, business, and life was a lot of fun. Looking forward to speaking with you more topics in the future. All the best. BB
Thanks, Bobby. I would love to chat more!