Way To Roll: Vespa’s “Our Ride” Campaign

by Freddy Tran Nager, Founder of Atomic Tango + Copywriter Who Loves To Envy The Work Of Others…

Here’s hoping magazines stage a revival so we’ll always have print ads like these…

I just came across this 2010 campaign for Vespa created by Ace Saatchi & Saatchi in the Philippines. I envy how it manages to evocatively build the Vespa brand without ever showing the product. And if I didn’t know that I’d likely crash while riding a Vespa, I’d go out and buy one.

Click the images to enlarge them.

Full credits: executive creative director/art director/copywriter Andrew Petch, executive creative director/copywriter Tony Sarmiento, executive creative director Raoul Floresca, art directors Biboy Royong and Gelo Lico, copywriter Bogey Bernardo, producers Dennis Obien and Ruel Arnedo.