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10 February 2019

Way To Roll: Vespa’s “Our Ride” Campaign

by Freddy Tran Nager, Founder of Atomic Tango + Copywriter Who Loves To Envy The Work Of Others…

Here’s hoping magazines stage a revival so we’ll always have print ads like these…

I just came across this 2010 campaign for Vespa created by Ace Saatchi & Saatchi in the Philippines. I envy how it manages to evocatively build the Vespa brand without ever showing the product. And if I didn’t know that I’d likely crash while riding a Vespa, I’d go out and buy one.

Click the images to enlarge them.

Vespa "Our Ride" Ad 1

Vespa "Our Ride" Ad 3

Vespa "Our Ride" Ad 4

Full credits: executive creative director/art director/copywriter Andrew Petch, executive creative director/copywriter Tony Sarmiento, executive creative director Raoul Floresca, art directors Biboy Royong and Gelo Lico, copywriter Bogey Bernardo, producers Dennis Obien and Ruel Arnedo.

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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