SXSW 1995

8 March 2010

A Walk Down Memory 6th Street: My Vintage SXSW Ad

by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Advertising Guy…

Funny to see all the young ones chattin’ away on the Twitter ’bout this year’s South-by-Southwest festival, aka SXSW.

What used to be a good ol’ fashioned music fest in the unvarnished heart of Austin is now this slicked-up multimedia shindig known as much — or even more — for interactive media than music. Seems to me the latte-sippers now outnumber the Shiner Bock drinkers. The times they sure have a’changed…

Back in ’95, when I was but a pup in the music industry, I wrote this here ad for MCA Records’ big concert in the middle of the street where no one could miss it. (Helps to have that big corporate concert budget, you know.) Now this ad was gonna run in the Austin Statesman, which would be filled with other ads from other record companies for other concerts all pretty much lookin’ the same, kinda like the opposite sex in a bar after you’ve had one too many.

So I decided to be a little different by making my ad a Texas legend. Hell, I had the space to write all I wanted. And just like many legends and textbooks in Texas, this one was just made up. But I enjoyed writin’ it. And from what I hear, people enjoyed readin’ it.

And you’ll notice way at the bottom a plug for MCA Records’ website, which in 1995 was a new-fangled thing I also wrote. So I kinda like to think that we at MCA (R.I.P.) helped to sow all this multimedia business at SXSW that today’s kids are now reapin’.

So if you got the time and the inkling, give this piece o’ history a click and a read, and pour me another Shiner. I get enough lattes here in L.A.

1995 MCA Records South-By-Southwest Ad

The good ol’ days – click to enlarge…

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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reinel campa
reinel campa
14 years ago

love it. very creative!