27 February 2011

You Say You Want A Revolution? How Social Media Can Help (Or Not)

by Freddy Tran Nager, Founder of Atomic Tango LLC + Social Media Realist

Egypt Protest

By Sherif9282 via Wikimedia Commons

Are you oppressed by a bloodthirsty dictator? Do you want freedom and democracy without having to fight for them? Well, now you can harness the same power that’s made Ashton Kutcher and Justin Bieber leaders of their respective generations! It’s as easy as 1, 2, 3…

  1. Start a Twitter account
  2. Engage in conversations
  3. Build relationships

A few tweets later, and you’ll depose that despot who’s been dominating you for decades!

But wait, there’s more…

To gain that critical foreign support, turn to Facebook and do the following:

  1. Ask everyone to change their profile pictures to a color or cartoon character
  2. Encourage them to like your revolution page
  3. Circulate an e-petition

Just do that and — boom goes the dynamite! — your nascent democracy will suddenly receive billions of dollars in aid (no strings attached!), fresh water in remote villages, challenging schools taught by compassionate instructors, and good paying jobs with benefits, including dental! (Workers of Wisconsin not eligible.)

You see, social media cures everything. So just apply it once per day, and you’ll be revolting in no time!

Note: Batteries and internet service or even computers not included. Nor are thousands of awe-inspiring brave unarmed people willing to absorb truncheons or bullets for a cause. Nor are disgruntled military units willing to switch sides. If you have an insurrection lasting more than four hours, please seek medical attention.

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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Ana LaDou
Ana LaDou
13 years ago

Freddy…i thought it was interesting that they weren’t posting on fb in the egypt thing…it was on muslim dating sites…so the idea that you would post about a revolution on fb or twitter is a big misnomer…post and have them knock on your door and arrest you…people were being much sneakier. would love your thoughts on that.

13 years ago
Reply to  Ana LaDou

Ana: I heard that the Libyan protesters were using dating sites. Very clever. It’s a SPAM approach to inciting a revolution.

13 years ago

It is true today by just touching a mouse and a button the message can be sent to million people … It is true also that to attain an objective, here, to obtain democracy, some have to make sacrifices for other … defintely there are consequences and some will suffer a lot …
It is happeend in France in 1789, the French Revolution and the declaration of human right … Today, those people sacrificed have been forgotten, it is important to maintain and sustain in memory. One of my friend in Nigeria told me that the will to sacrifice has not in the soul of Nigerian people who are suffering (corruption, rape, steal, manipulation, politic abuse, jail murders, kidnapping …) How this couontry is still underdevelopped coountry despite has one of the most important ressource of oil in the world.

I do agree today it is important to express and to look for your right , we are all human.

I hope people from Egypt, Tunis, will use this opportunity to build a better new world for them. Isn’t it the most difficult?

13 years ago

Social sites like Facebook offer the opportuniy to those who do not have access to media to express themselves and send message to the world. An amasing tool, using the oldfashion mass media, internet network , when you add a kind of Viral Marketing and/or big seed Marketing, you can generate reaction from people who are located to the toher side of the world. This Viral Marketing has been well detailled by Duncan J. Watts and Jonah Peretti in the artcile in Havard BUsiness Review, May 2007.
It is similar to the butterfly effect too.