by Freddy Tran Nager, Founder of Atomic Tango + Branding Junkie…
I’m digging the rebranding of my friend Patrick Byers‘ agency, Outsource Marketing…
The new name and logo (above) are not only simplified and streamlined, they seem more symbolic: a blend of “think outside…” and “trademark.”
The icon also resembles the point-oh in 2.0, and the dot is an outlier. Way to make a mark — and a point.
