Outsource Marketing Makeover

27 October 2019

Brand Anew: Outsource Marketing’s Makeover

by Freddy Tran Nager, Founder of Atomic Tango + Branding Junkie…

I’m digging the rebranding of my friend Patrick Byers‘ agency, Outsource Marketing

The new name and logo (above) are not only simplified and streamlined, they seem more symbolic: a blend of “think outside…” and “trademark.”

The icon also resembles the point-oh in 2.0, and the dot is an outlier. Way to make a mark — and a point.

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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