Monica Rockle

28 March 2008

Are You For Real, Monica Rockle II: The Updates, the Photo, and… the Haunting?

by Freddy Tran Nager, Founder of Atomic Tango + Marketing Forensics Expert…

The epic saga continues…

I’ve received a few messages and comments from upset college women about my Monica Rockle article. They think that I’m harassing one of their own. Please let me assure you that, as a professor, I would never ever pick on a legitimate student doing a legitimate project.

In this case, I didn’t believe the premise or the project from the beginning, and subsequent research supports my skepticism. My wife and female friends would also pulverize me if they thought “Monica Rockle” was real.

The Photo has been Sourced

Supersleuth Jen R of Busan, South Korea, emailed me the source of the original “Monica Rockle” profile photo that had guys drooling and willing to do her bidding: The U.S. Census Bureau Photo Services section of its Newsroom. You can have both high-res and low-res versions of specimen #04-07-6-10a free for use in your “news media and public information products.” Do Facebook promotions for T-shirt vendors count as “public information”?

Then there’s the possible haunting…

I just noted my daily traffic patterns. The spikes in the chart below coincide with this article. As you can see, I was generating about 50 to 100 views per day pre-Monica. Then I wrote about something people actually want to read. (I really should do more of that.) The eerie thing? Look at what letter of the alphabet those spikes form… Is Monica haunting me?

Monica’s effect on Cool Rules Pronto traffic

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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