competitive strategy

17 March 2018

Competitive Strategy (A Sweet Demonstration)

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves a Challenge…

Never shy from competition.

You will face it, if not now, then as soon as you create a viable market.

So if you see a field of competitors, don’t give up, even if they have a head start.

Challenge them by being DIFFERENT and BETTER — particularly if they play the traditional way…


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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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