Adda Shoe Box

4 July 2019

Shoes? Fine. Box? Hell Yeah!

by Freddy Tran Nager, Founder of Atomic Tango + Packaging Aficionado…

Adda Shoe Box

Adda Shoe Box by Prompt Design, Thailand, 2017

I must be part cat given my fixation with boxes. Shoe boxes, to be precise.

While I like shoes, I don’t have a fetish for them. A few pairs will suffice. But the boxes?

Bring ’em on!

Shoe boxes make ideal storage for anything small, including other boxes. That’s why I still have boxes for shoes I threw out years ago.

(Note: wife does not fully approve.)

Now, what if the shoe boxes look like miniature shipping containers, as shown here by Prompt Design in Thailand?

I may just have to buy many more shoes than I want or need just to complete the collection.


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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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