action movie hero posters

30 March 2011

Bummer Summer: Why Are Action-Movie Heroes So Glum?

by Freddy Tran Nager, Founder of Atomic Tango + Superhero Analyst…

It must suck to be powerful.

I’m determining what image I should use to present myself here at Atomic Tango. Since I picture myself as an action star (in a power-nerd way), I researched how Hollywood is depicting its almighty this summer.

What I saw wasn’t encouraging.

Indeed, I didn’t know if I was looking at action-movie posters or mugshots from the Beverly Hills P.D. Apparently, the heroic pose du jour is full emo: look moody and gaze at your navel. If these are superheroes, who needs villains? See for yourself…

Captain America

“Go ahead, run around a battlefield carrying a target and see how you feel.”


“Forget Valhalla — get me some Valium.”

Conan the Barbarian

“It just hit me that I’m going to be governor of California someday.”

Cowboys and Aliens

“I said we got an illegal alien problem in these here parts, but did anyone believe me? Nooo…”

Puss In Boots

“Of course I look inexplicably intense and grumpy. I’m a cat.”

Pirates of the Caribbean

“I know, I know, it’s a Disney family movie based on a theme park ride and my character is supposed to be comedic, but I’m still thinking about my reviews in The Tourist. At least I’m looking up.”

Tags : , , , , ,

Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.