“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
– John Wanamaker, American Department Store Pioneer, 1838-1932
Time to learn which half — and how to fix it.
As a marketing veteran and professor, I directly advise senior execs and entrepreneurs on creative strategy, from ad campaigns to business models.
What I Do
- Marketing Forensics: I qualitatively and quantitatively evaluate your marketing content and campaigns to determine what’s working and what could perform even better. In addition, having both worked for agencies and hired them, I can evaluate your marketing agencies’ work, reports, and proposals.
- Campaign Planning: I develop strategies that achieve goals and solve problems, not just empty vanity metrics (like “likes”). I then craft detailed, step-by-step marketing plans based on those strategies.
- Coaching & Training: I offer workshops and individualized sessions for executives who wish to enhance their own brands, and in-house teams who need leveling up to the latest marketing approaches. Topics include digital media strategy, influencer marketing and development, and branding.
What I Don’t
- Formula Marketing: Instead of mindlessly copying “best practices,” I develop even better ones that fit your needs, budget, and market. I also don’t push the latest trends or technology simply because they’re shiny and new.
- Hiding The Truth: Always candid, I will tell you if something is not in your best interest, even if I could make money doing it (such as most social media).
- Jargon Shoveling: No “leveraging seamless end-to-end turnkey solutions and out-of-the-box best-of-breed practices to maximize results from your mission-critical initiatives on a go-forward basis.”
Intrigued? Contact me to discuss your marketing challenges and business goals.
