Mischief Category



Uncommon sense — and Freddy’s 2 cents — about careers, culture, economics, and the universe at large.

Blue Ocean — where's the fish?
by Freddy Tran Nager, Founder of Atomic Tango + Oceanographer At Heart; Photo by Cristian Palmer on Unsplash… When I first heard the “blue ocean” metaphor in business, I didn’t get it. Coined by W. Chan Kim and Renée Mauborgne in their 2004 book, Blue Ocean Strategy, the term describes new markets created by innovators, as opposed to “red oceans,” which are existing markets teeming with predators. The authors advise execs to avoid those blood-saturated waters and seek out new opportunities. My immediate thought: You know why those waters areRead More
derailed train
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Doesn’t Like One-Track Minds… If you’ve ever thought a meeting could have been an email … If you’ve ever been assigned a lot of responsibility but absolutely zero authority to make decisions… If you’ve ever participated in a sub-committee dedicated to “efficiency enhancements and imperatives”… And if you’ve ever wondered whether all that bureaucracy is part of some conspiracy… well, you just might be right.Read More
by Freddy Tran Nager, Founder + Creative Strategist of Atomic Tango… The Fourth of July is traditionally celebrated with fireworks, but since the explosions scare cats and other animals — completely unacceptable — how about a little creative smeltery instead?Read More
Dead Wood Deliverables
by Freddy Tran Nager, Founder of Atomic Tango + Consultant to the Consultants; photo by Antti Leppänen via Wikimedia Commons… Deliverable (n.): Report or item that must be completed and delivered under the terms of an agreement or contract. — BusinessDictionary.com Even though the U.S. has a service-based economy (meaning, “sorry, we don’t make things anymore”), clients still want products they can hold. They request the fruits of our education and experience, which we divulge in meetings. Yet they won’t really value all that mad science unless they can touch it. Why?Read More
flock of clones
by Freddy Tran Nager, Founder of Atomic Tango + Veteran of the Career Wars; photo by Andrea Lightfoot on Unsplash… So you find a job opening you think you could fill perfectly. You have the skills, the education, the lofty employment record with glowing recommendations, and the requisite enthusiasm for both the company and the opportunity. You apply and wait for the employer to contact you. And you wait. And you wait. And weeks go by, making you think they hired someone else. Then you see that they’re still runningRead More