Marketing Category



An insider’s guide to marketing. Sometimes serious, occasionally satirical, frequently skeptical, never stale.

Freddy Nager and Bobby Borg
by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Ad Guy… In another chat with musician, marketer, and fellow USC Annenberg adjunct professor Bobby Borg, I delve into the elements of word of mouth (WOM) marketing in the music industry…Read More
public diplomacy magazine
by Freddy Tran Nager, Founder of Atomic Tango + Ardent Foe of Laugh Tracks… I know little about diplomacy, but I do know media manipulation…Read More
proud to announce
by Freddy Tran Nager, Founder of Atomic Tango + Copyeditor with an Attitude; photo by Free To Use Sounds on Unsplash… I’ve noticed an odd writing habit on LinkedIn — and I’m not talking about my pet peeves, the abuses of “authentic” and “humbled”…Read More
Freddy Nager and Bobby Borg
by Freddy Tran Nager, Founder of Atomic Tango + A Man With A Plan (Or Three)… In another chat with musician, marketer, and fellow USC Annenberg adjunct professor Bobby Borg, I delve into the value of marketing plans…Read More
Driving In America
by Freddy Tran Nager, Founder of Atomic Tango + Road Trip Lover; photo by Nick Karvounis on Unsplash… Last year I was interviewed by Ford about the future of driving. The interviewer asked me what I thought Ford should do now that young adults no longer want to own cars or even get a license. (Ford was in such a panic that they wasted money on invested in a scooter-rental company.) My answer: don’t worry, drivers will be back…Read More