Marketing Category



From case studies to critical analysis, we go behind the hype to show you what’s new, what’s noteworthy, and what’s nonsense. This section covers all aspects of marketing: advertising, branding, design, SEO, social media, overall business strategy, and more. Sometimes serious, occasionally satirical, frequently skeptical, never stale.

by Freddy J. Nager, Founder of Atomic Tango + Twitter Critic (Twittic?)… Critical times like these spawn critical questions: How do we provide healthcare to 300 million people? Can conflicts over culture and religion ever be resolved? If wind blows into one of Sarah Palin’s ears will it come out the other? But the question I regularly get asked is, “How do I score more followers on Twitter?” (Hmm, maybe it’s time to change professions.) I have ideas, but to ensure that I provide the Twuth, I decide to consultRead More
spending per pupil
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves To Question The Answers… Sometimes you look at a chart and it seems clear as day. Then you look closer and that “day” turns into a foggy afternoon at San Francisco Airport with everything completely grounded. For example, check out the above Cato Institute chart of school staffing, spending, and test scores in the U.S. I received this from a Republican (yes, I really have Republican friends) who argued that, “While spending has increased 150% per pupil andRead More
public relations
by Freddy Tran Nager, Founder of Atomic Tango + Occasional Publicity Seeker; photo by AbsolutVision on Unsplash… Handling your own public relations is like serving as your own lawyer in court. Possible? Yes. Advisable? Not so much. I write this in response to the NY Times article “Which P.R. Firm Do You Use?” by entrepreneur Jennifer Walzer. Walzer describes her success in handling PR for her tech startup. Her achievements certainly deserve kudos (whatever a kudo is), and she provides smart tips on scoring media coverage. The problem? The same as with anyRead More
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Wonders Why He’s Still On Twitter… INT. CORPORATE CUBE FARM – DAY One guy is following another guy really closely. “I’m following you, so just follow me back, OK, OK, just follow me, please follow me, follow follow…” A woman goes from desk to desk while people try to ignore her, “I’m off to lunch right now… I’m off to lunch right now… I’m off to lunch right now…” Another guy claims “I’m following 2,000 people!” Show a massiveRead More
weird comics mad scientist
by Freddy Tran Nager, Founder of Atomic Tango + Social Media User, Instructor & Consultant… So let’s trip back to 1876, the year the telephone was invented… Hmmm… something’s missing… and I’m not talking about Starbucks on every corner…Read More
Kevin "Nalts" Nalty
Veteran YouTuber Kevin “Nalts” Nalty just let loose his take on social media. He calls his article “The Stupidest,” but we found it way more insightful than most of the tripe posing as social media advice. It also came on a day when many Twitterphiles were twitterbating about Tony Robbins at their conference. Yes, that’s right, self-help evangelists and social media junkies in one room together: the apocalypse is nigh. Break out the roach motels. Anyway, here’s Nalts. Indulge…Read More
crabcake
by Freddy Tran Nager, Founder of Atomic Tango + Crabcake Junkie; photo by Stu Spivack via Wikimedia Commons… In my ongoing quest to find anything of value on Twitter, I started following Umair Haque, a strategy advisor who writes for Harvard Business Publishing. Haque recently blasted someone else’s article: “i strongly rec everyone read https://bit.ly/GdroN and reflect on why its 1) bad business 2) ethically questionable + 3) lame.” That micro-rant sounded like something I’d write, so I checked the offending article out…Read More
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Had To Memorize Too Many Formulas in Business School… “… fear of the unknown and our desire for certainty lead us to throw ourselves into the arms of perceived ‘experts.’ … We trust quantitatively flavored constructs to escort us away from the gloomy reality of unmeasurable uncertainty.” — Pablo Triana, Lecturing Birds on Flying Quick quiz: What’s harder than trying to predict human behavior? Quick answer: Trying to predict human behavior using mathematics alone. Longer, sillier answer: Trying toRead More
by Freddy J. Nager, Founder of Atomic Tango + Marketing Professor… Just read an article by Brant Cooper entitled “Is social media worth your marketing dollars?” Most of the advice is fairly standard and could apply just as well to non-social media. But what made me say “hmmm” is Cooper’s definition of market segments: “Market segments are comprised of like people, who share a common interest, who look to one another as a trusted reference and who have access to each other. If customer in California is just the sameRead More
The secret of success is sincerity. Once you can fake that you've got it made.
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Is Authentic When Necessary… The movement du jour among marketers is “authenticity.” This approach dictates that companies should be open and honest about who they are and what they stand for — not just because that’s a good thing to do, but because that’s the only way to succeed. Sounds completely righteous, right? But wait, there’s more…Read More