Marketing Category



From case studies to critical analysis, we go behind the hype to show you what’s new, what’s noteworthy, and what’s nonsense. This section covers all aspects of marketing: advertising, branding, design, SEO, social media, overall business strategy, and more. Sometimes serious, occasionally satirical, frequently skeptical, never stale.

Jimmy Wong "Ching Chong"
by Freddy Tran Nager, Founder of Atomic Tango + Interracial Relations Insider… I don’t assign social media textbooks to my students because most are outdated by the time they’re published. Indeed, every time I flip on my computer, Mark Zuckerberg has messed with his giant virtual antfarm. Plus, real life case studies keep popping up that are so much more relevant and compelling. This past week — while I was teaching social media at UCLA Extension — something happened on campus that provided great classroom fodder. I’m talking about AlexandraRead More
Sherman Oaks Chamber of Commerce
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes to Talk Shop… Social media isn’t “free.” As I tell my students and clients, there are several costs involved: The cost of hiring someone to do it for you. The value of your time if you do it yourself. The opportunity costs: what you could be missing while Tweeting, posting, sharing, liking, friending, following and LOLing. That last one is critical. For all its possibilities, social media does not offer the tangible benefits of the original social medium:Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Realist Are you oppressed by a bloodthirsty dictator? Do you want freedom and democracy without having to fight for them? Well, now you can harness the same power that’s made Ashton Kutcher and Justin Bieber leaders of their respective generations! It’s as easy as 1, 2, 3…Read More
Paradise Park, City Garage
by Freddy Tran Nager, Founder of Atomic Tango + Board Member of City Garage Theatre; photo shows a scene from City Garage Theatre’s “Paradise Park”… I have this bizarre communication disorder. Every time I ask someone, “Would you like to see a play?” they hear, “How’d you like a root canal?” or “Let’s watch sausage being made!” That wouldn’t matter if I cared as little about theatre as I do about pro-wrestling or reality shows set in New Jersey. But I sit on the Board of City Garage Theatre, aRead More
customer centricity
by Freddy Tran Nager, Founder of Atomic Tango + A Guy Who Loves His Customers (well, most of ’em)… Q: What consumer and market research guided the iPad development? Steve Jobs: “None. It isn’t the consumers’ job to know what they want.” – from the New York Times Customer centricity argues that companies should restructure their strategies and operations to put customers in the center. What’s wrong with that?Read More
University of Colorado
by Freddy Tran Nager, Founder of Atomic Tango + Logo Design Undercharger; photo by Johntex via Wikimedia Commons… I had no idea I was leaving so much money on the table. I help clients develop new brand identities, including logos and look-and-feel guidelines. For this I charge a few thousand dollars, depending on a few variables, but never more than $10K. At least, not until I came across this article about the University of Colorado’s new logo…Read More
Jingle Bengal
by Freddy Tran Nager, Founder of Atomic Tango + Futurist in Training; photo by Kim Tronic… I was recently asked to contribute some mad prognosticatory science to Social Media & Content Marketing Predictions for 2011. My temptation: to unveil cold hard honest nuggets like, “Thanks to social media, American productivity will drop to levels not seen since the War of 1812…” But that might bum social media junkies out, and that wouldn’t be good because . So instead, I decided to tap into the GAGF (Great American Gadget Fetish), andRead More
Product Placement Gone Wild
by Raegan Thurlow, Part-Time Fashionista; illustration by Mark Armstrong… While watching “Brothers & Sisters” the other night, a very disturbing thing happened… I was curled up on my couch wearing my red-and-white-striped PJ’s (what with Christmas just around the corner) and was fully immersed in the show’s storyline: Sally Field is worried about her children and doesn’t know how to live her own life separate from said grown children. Okay, that’s basically every episode of “Brothers & Sisters,” but I’m hooked just the same. So just as I’m reaching forRead More
by Freddy J. Nager, Founder of Atomic Tango + Former AOL Chatroom User Dan Lovell is a writer, web developer, musician, and baseball expert – a regular 21st century renaissance man. So even though I think baseball is less entertaining than watching continental drift, I follow Dan on Twitter, where he often makes strong, pertinent points – you’ll never find him posting banalities, such as what he had for breakfast. Plus, he’s definitely not afraid of poking the hornet’s nest…Read More
social media gossip
by Freddy Tran Nager, Founder of Atomic Tango + Media Consultant; photo by Ben White on Unsplash… Call it Public Frenemy Number One. Google can be your best friend because it can help other people learn about you. Google can also be your worst enemy because it can help other people learn about you. What’s the difference? It depends on the source…Read More