Marketing Category

An insider’s guide to marketing. Sometimes serious, occasionally satirical, frequently skeptical, never stale.

TikTok Shop announcing record one day live streaming sale of over $1 million
by Freddy Tran Nager, Founder of Atomic Tango + Professor Who Teaches Questioning The Answers… Whether it’s a TikTok Live Stream or a Black Friday promotion or kids selling lemonade at a sidewalk stand, whenever I see a sales figure, my mind immediately fills with questions. Take the above proclamation circulating on LinkedIn (where everything should be questioned). TikTok execs and social media zealots trumpeted $1 million in sales for a live stream by influencer/entrepreneur Stormi Steele. My questions here are not to cast shade on the TikTok team (IRead More
Marketing Math cartoon by Tom Fishburne
by Freddy Tran Nager, Founder of Atomic Tango + Not An Impressionist; cartoon by “Marketoonist” Tom Fishburne… My favorite square in this comic by “Marketoonist” Tom Fishburne is the first one, since the misused metric called “impressions” comes up all the time in my classrooms and client meetings. Too many marketers equate impressions with success, when the truth is, most so-called “impressions” are worthless. According to digital media marketers, an impression is any appearance on a person’s screen, no matter how brief or peripheral: That tiny text-only ad that appearsRead More
Q: Dear Freddy: I recently graduated with a master’s degree in communication, and am hoping to find a full-time job in marketing. In the meantime, I’m interviewing for a part-time, independent contractor gig with a small agency. This could include more responsibilities than average, such as project lead for new clients. The agency’s most recent email asked me for my hourly requirements. I did some research and found a huge range of hourly rates for marketing contractors. How should I respond?Read More
campaign map
by Freddy Tran Nager, Founder of Atomic Tango + Planner of Marketing… A friend who runs an ad agency told me he just declined a prospective client. Even though that prospect was a great guy with a great business, he refused to pay for a campaign plan, and would only pay for the production work. I told my friend that I, too, would have passed. I see a marketing plan as the blueprint, the screenplay, the treasure map, so it’s undervalued at even $10,000 or $20,000. A plan also drawsRead More
by Freddy Tran Nager, Founder of Atomic Tango + Marketer + Consumer… I’ve never taken a microwave oven off roading. Or tough mudding. Or deep sea diving. I’ve never abused, misused, or spindled a microwave. Heck, I just reheat coffee and make popcorn. Yet every five years or so, a microwave decides to fail on me.Read More