All posts by Freddy Tran Nager



Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

The Long Tail
by Freddy Tran Nager, Founder of Atomic Tango + More of a Marketplace Fan than ever; note: buying via the links in this article may generate revenue for the Atomic Tango Martini Fund… In 2008, I blogged about upstart electronics brand Skullcandy, which I had encountered at the Consumer Electronics Show in Vegas. Three years later, that article continues to do its deed, turning up Wednesday when reporter Jeff Horwich of public radio’s Marketplace went searching…Read More
PhD
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes to Question the Answers So I’m reading an article in Inc., my favorite zine for advice on entrepreneurial matters, when I found this statement about one company’s social media campaign: “So far, about 7 percent of Step2’s customers have registered on the company’s website with their Facebook IDs, and of those who have, more than half of them have shared product reviews with their Facebook friends. In the past year, traffic from Facebook has increased 135 percent andRead More
kenny powers for k-swiss.001
by Freddy Tran Nager, Found of Atomic Tango + Aficionado of Daring Branding… Let’s say you start an athletic shoe company specializing in tennis, a sport mostly favored by upper-crust Europeans and the country-club set. You cement your brand image by naming your company after a tiny, extremely civilized European country famous for chocolate, watches, skiing, and an army known more for pocket knives than fighting wars. This Euro image is necessary, not just because you yourself are Swiss, but because you’re launching your company in Los Angeles in 1966,Read More
by Freddy Tran Nager, Founder of Atomic Tango + Occasional Coupon Clipper Just read a Mashable article by daily-deal entrepreneur John Amato, who trumpets how great Groupon and other discountosaurs are for everyone (“Why Daily Deals Are Here To Stay”). His key points…Read More
by Freddy Tran Nager, Founder of Atomic Tango LLC + LinkedIn Veteran… Many entrepreneurs and execs have ineffectual LinkedIn profiles ā€” if they have one at all. That’s because they think they don’t need one at this stage of their career. “I’m not job hunting ā€” why should I bother?” That’s because LinkedIn isn’t just for job hunting.Read More