All posts by Freddy Tran Nager



Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

hot not to be a professional
by Freddy Tran Nager, Founder of Atomic Tango + Social Media Realist; photo by Hunters Race on Unsplash… So a Harvard Business Review article will tell you what it means to be professional in the social media era. It begins with a compelling example of how the Susan G. Komen Foundation bungled its recent image problems, while Planned Parenthood used social media to handle their controversies with aplomb. Nice case. Then the article spins out of control…Read More
Best Buy
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Tools (The Non-Human Kind)… My father ran a plant nursery up in Oregon, and for years he enjoyed a steady business with few disruptions beyond the weather. Then one day Walmart lumbered into town, and like a scene from a Godzilla flick, they began crushing everything, including mom-and-pop shops that had served the community for decades. Some store owners heard the best way to beat the low-price leader was customer service: “It’s all about relationships.” “Customer service isRead More
Facebook Pages Quiz
by Freddy Tran Nager, Founder of Atomic Tango + Former Facebook Advertiser… I used to buy Facebook ads because I was enamored by the targeting capabilities. For example, when promoting a local theatrical production, I could easily target the zip code and even a surrounding area, actors and directors and other theatre types, fans of the playwright, and people who might like the play’s subject matter. In addition, I could easily test ads and make changes, and switch payment from cost-per-thousand views (CPM) to cost-per-click (CPC) at the touch ofRead More
by Freddy Tran Nager, Founder of Atomic Tango LLC + Guy Who Actually Reads the Ads I confess: I clicked an ad on Facebook today. Really. Now, you know that Facebook ad clickthrough rates are so dismal (about 1 out of every 2000 views), that even Facebook execs are talking more about “branding” and “awareness.” But I couldn’t help myself. I love me some gadgets and marketing, and this ad for the iTwin featured both…Read More
"The Pitch" Subway episode
by Freddy Tran Nager, Founder of Atomic Tango + Sucker for Shows about Advertising… Just saw AMC’s “The Pitch,” a reality show about ad agencies going head-to-head to land an account. Although it contained the usual heavy editing and over-dramatization of most reality shows, it was fun to second-guess real agencies in action. This episode featured two agencies, WDCW and McKinney going after the Subway breakfast account. My thoughts? WDCW had better talent. Their writing was clever, and even their stock-photo selection was funny. And that goes to show thatRead More