All posts by Freddy Tran Nager



Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

campaign map
by Freddy Tran Nager, Founder of Atomic Tango + Planner of Marketing… A friend who runs an ad agency told me he just declined a prospective client. Even though that prospect was a great guy with a great business, he refused to pay for a campaign plan, and would only pay for the production work. I told my friend that I, too, would have passed. I see a marketing plan as the blueprint, the screenplay, the treasure map, so it’s undervalued at even $10,000 or $20,000. A plan also drawsRead More
Just Say No
How International Students Should Respond To That Visa Question by Freddy Tran Nager, Founder of Atomic Tango + Big Supporter of His International Students… If you are an international student in the United States, you’ve probably been asked by hiring managers whether you will need sponsorship in the future. It’s a trap. If you answer “yes,” most companies will automatically reject you. Below is a direct quote from the HR department of a large company explaining to a manager why his highly recommended applicant didn’t even get an interview. TheRead More
by Freddy Tran Nager, Founder of Atomic Tango + Marketer + Consumer… I’ve never taken a microwave oven off roading. Or tough mudding. Or deep sea diving. I’ve never abused, misused, or spindled a microwave. Heck, I just reheat coffee and make popcorn. Yet every five years or so, a microwave decides to fail on me.Read More
Freddy Nager and Bobby Borg
by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Ad Guy… In another chat with musician, marketer, and fellow USC Annenberg adjunct professor Bobby Borg, I delve into the elements of word of mouth (WOM) marketing in the music industry…Read More
writing cover letters
by Freddy Tran Nager, Founder of Atomic Tango + Veteran of the Job Hunting Wars; Photo by Daria Nepriakhina on Unsplash… As the tragically revamped LinkedIn algorithm continues to elevate hype over substance, the once informative wall has become plastered with inanity…Read More