Recent Posts

Influencer Marketing
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Strategies Instructor at USC; photo by Elijah O’Donnell on Unsplash… What’s the difference between a “celebrity” and an “influencer”? That’s one of the many questions I was asked by columnist Samuel Scott for the British marketing mag The Drum.Read More
derailed train
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Doesn’t Like One-Track Minds… If you’ve ever thought a meeting could have been an email … If you’ve ever been assigned a lot of responsibility but absolutely zero authority to make decisions… If you’ve ever participated in a sub-committee dedicated to “efficiency enhancements and imperatives”… And if you’ve ever wondered whether all that bureaucracy is part of some conspiracy… well, you just might be right.Read More
by Freddy Tran Nager, Founder + Creative Strategist of Atomic Tango… The Fourth of July is traditionally celebrated with fireworks, but since the explosions scare cats and other animals — completely unacceptable — how about a little creative smeltery instead?Read More
Sold Out
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Communication Professor… Q: Dear Freddy: I noticed that this particular company sometimes leaves sold-out items on its website, and I was wondering what its tactic might be. – S.F. in L.A.Read More
Beyond Meat Cookbook
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who No Longer Eats Cows… Want an example of smart content marketing? Check out this free cookbook from Beyond Meat…Read More
Advertising Rule of 7
by Freddy Tran Nager, Founder of Atomic Tango + Nonbeliever in Lucky Numbers… The marketspace abounds with myths. Some state that social media is a substitute for advertising (never). Others claim that consumers want relationships with brands (rarely). And it’s not just amateurs who tout these myths; agencies and consultants also cite them and, worse, implement them into their campaigns for clients…Read More