Recent Posts

Influencer Marketing
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Strategies Instructor at USC; photo by Elijah O’Donnell on Unsplash… What’s the difference between a “celebrity” and an “influencer”? That’s one of the many questions I was asked by columnist Samuel Scott for the British marketing mag The Drum.Read More
TikTok Shop announcing record one day live streaming sale of over $1 million
by Freddy Tran Nager, Founder of Atomic Tango + Professor Who Teaches Questioning The Answers… Whether it’s a TikTok Live Stream or a Black Friday promotion or kids selling lemonade at a sidewalk stand, whenever I see a sales figure, my mind immediately fills with questions. Take the above proclamation circulating on LinkedIn (where everything should be questioned). TikTok execs and social media zealots trumpeted $1 million in sales for a live stream by influencer/entrepreneur Stormi Steele. My questions here are not to cast shade on the TikTok team (IRead More
Dead Wood Deliverables
by Freddy Tran Nager, Founder of Atomic Tango + Consultant to the Consultants; photo by Antti Leppänen via Wikimedia Commons… Deliverable (n.): Report or item that must be completed and delivered under the terms of an agreement or contract. — BusinessDictionary.com Even though the U.S. has a service-based economy (meaning, “sorry, we don’t make things anymore”), clients still want products they can hold. They request the fruits of our education and experience, which we divulge in meetings. Yet they won’t really value all that mad science unless they can touch it. Why?Read More
Marketing Math cartoon by Tom Fishburne
by Freddy Tran Nager, Founder of Atomic Tango + Not An Impressionist; cartoon by “Marketoonist” Tom Fishburne… My favorite square in this comic by “Marketoonist” Tom Fishburne is the first one, since the misused metric called “impressions” comes up all the time in my classrooms and client meetings. Too many marketers equate impressions with success, when the truth is, most so-called “impressions” are worthless. According to digital media marketers, an impression is any appearance on a person’s screen, no matter how brief or peripheral: That tiny text-only ad that appearsRead More
conformity
by Freddy Tran Nager, Founder of Atomic Tango + Veteran Of The Career Wars; photo by davide ragusa on Unsplash… Yes, you found a job opening you think you could fill perfectly. You have the skills, the education, a lofty employment record with glowing recommendations, and genuine enthusiasm for both the company and the opportunity. So you apply and wait for the employer to contact you. And you wait. And you wait. And weeks go by, making you think they hired someone else. Then you see they’re still running theRead More
Q: Dear Freddy: I recently graduated with a master’s degree in communication, and am hoping to find a full-time job in marketing. In the meantime, I’m interviewing for a part-time, independent contractor gig with a small agency. This could include more responsibilities than average, such as project lead for new clients. The agency’s most recent email asked me for my hourly requirements. I did some research and found a huge range of hourly rates for marketing contractors. How should I respond?Read More