Recent Posts

by Freddy Tran Nager, Founder of Atomic Tango + Influencer Strategies Instructor at USC; photo by Elijah O’Donnell on Unsplash… What’s the difference between a “celebrity” and an “influencer”? That’s one of the many questions I was asked by columnist Samuel Scott for the British marketing mag The Drum.Read More

Feline Fantasy Novel Debuts At L.A. Times Festival Of BooksRead More

by Freddy Tran Nager, Founder of Atomic Tango + Monkey Enthusiast; photo by Daiei Onoguchi, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons… I was recently quoted in a story by Annenberg Media about the social media phenomenon Punch, the baby monkey. (If you haven’t heard about him yet, you must have been hiding out.) Below is the full interview, with questions by journalist Zia Sirianni…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Industry Veteran Who Has Worked With Clients Of All Types… Finding the right client is like dating: You have to escape your comfort zone and make small talk with lots of strangers. Most prospects simply aren’t a match or a catch: some are all talk no action, some expect too much without offering much in return, and some will inspire you to give it all up and take a vow of celibacy. Good relationships develop over drinks and dinner, but evenRead More

by Freddy Tran Nager, Founder of Atomic Tango + Shopper Who Has Never Busted a Door… With Black Friday looming around the corner, you’ll likely see the word “doorbuster” in retailer ads. It describes a shopping deal so irresistible that you’ll want to bust down a door to get at it — a notion that once sounded cute…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves A Good Scare… On TV… Hollywood has long loved Halloween. The horrific holiday brings out the best (and the beasts) in TV and movies, since hardcore horror fans will devour whatever the industry dishes up, turning even low-budget indie flicks into box-office smashes. But my favorite scene from a horror show or movie is not the least bit scary or gory… except for predatory capitalists and those of us who must co-exist with them…Read More