“… While the internet is new and exciting for creative people, it hasn’t matured as a distribution mechanism… It will be a few years before digital distribution of media on the Internet can be monetized to an extent that necessitates content producers to forgo their fair value in more traditional media…” – Kyle, South Park [...]
Tags:Canada·satire·South Park·spoof·Web 2.0·WGA·Writers Guild·YouTube
Video site Stage6 got the deep-six and called it quits. This comes on the heels of the fire sale at Revver, which ultimately sold for $5 million — less than half of the original investment that was pumped into it. But these weren’t the first signs of an industry decimation…
Tags:advertising·branding·bust·differentiation·dotcom·entrepreneurship·marketing·online video·recession·Silicon Valley·Stage6·start ups·technology marketing·VC·venture capital·Veoh·Web 2.0·YouTube
As a Samuel Adams drinker and stockholder, I don’t partake in Budweiser’s anemic brew, but I’ve always loved their brilliant, often hilarious marketing. Until now…
Tags:advertising·beer·branded content·bud.TV·Budweiser·marketing·online video·YouTube
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
