Atomic Tango

Entries Tagged as 'YouTube'

Creativity without Borders: “Beat It” Tehran Style

June 27th, 2009 · 1 Comment · Media Review

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Score one for the Iranian protesters — at least when it comes to marketing.
Just last week, the Iranian protests dominated conversations across the media and the Internet. Then yesterday, not at all surprisingly in our celebrity-obsessed culture, Michael Jackson’s death wiped the Iranians off the [...]

[Read more →]

Tags:·····

No Exit: Why Exit Strategies are Bad for Business

May 22nd, 2009 · 4 Comments · Random Observations

by Freddy J. Nager, Founder of Atomic Tango & Entrepreneurial Advisor

Too many entrepreneurs treat their start-ups like Hollywood relationships: the affair begins with a lot of passion, is great for headlines, and might even lead to deals, but as soon as things get a little rocky — or something better comes along — the entrepreneur [...]

[Read more →]

Tags:··················

“Free” Market Freefall: The End of Free?

February 27th, 2009 · 5 Comments · Manifestos, Media News

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Just over a year ago, Wired magazine proudly proclaimed that the future would be free, an argument based partially on ad-supported free sites like NYTimes.com. Of course, it was hard to take this manifesto seriously since Wired still charges for their magazine (cover price $4.99).
It [...]

[Read more →]

Tags:················

Mob Rules: The Legend of How Web 2.0 got 2.Owned

February 24th, 2009 · 4 Comments · Random Observations

A long time ago, in an Internets far far away, the people were promised a galaxy free of corporate-empire dominance, where the little guy would have a fair and equal shot at being heard, where small businesses could claim riches once envisioned only by multinationals, and where unsung individuals would finally be sung. The playing [...]

[Read more →]

Tags:·········

Radio Killed The Radio Star: How Clear Channel Lost The Signal

February 11th, 2009 · 10 Comments · Media News

Here’s expensive proof that I should stick to marketing and steer clear of the stock market: I invested in two radio companies.
The first, Westwood One (WWON.OB), seemed like a stable cash flow deal. Westwood One produces radio programs for syndication, including broadcasts of NFL games. The way I saw it, demand for pro football is [...]

[Read more →]

Tags:··················

Move Aside, Kids: Will YouTube Become TheirTube?

January 30th, 2009 · 1 Comment · Media News

Just like in the interactive zombie film The Outbreak, you keep running from the creatures, and just when you think you’ve found a new sanctuary, they sniff you out and keep coming and coming and coming…
The creatures I’m talking about here are Hollywood stars and studios, and the “you” is the independent movie producer or [...]

[Read more →]

Tags:············

Friend Me: 5 Rules for Advertising on Facebook

November 13th, 2008 · 8 Comments · Case Studies, How To Tips

In its early days, Facebook sucked for marketing, as its primarily collegiate users were more interested in socializing than in responding to corporate pitches. That’s not a criticism — after all, Facebook is officially a “social network,” so it was working as designed.
But this endemic commercial disinterest meant that most marketers were wasting their dinero [...]

[Read more →]

Tags:··············

“Viral” Does Not Mean “Free”: The Reality Behind The Buzz

September 13th, 2008 · 5 Comments · Case Studies, How To Tips

I recently had lunch with an entrepreneur to discuss her marketing problems. She had launched her company with a PR campaign, and the initial results were spectacular, with major media coverage and a torrent of traffic to her site… But that torrent dried to a trickle as the press and consumers lost interest. In just [...]

[Read more →]

Tags:···············

What What? South Park Spoofs the WGA, YouTube, Canada…

April 6th, 2008 · No Comments · Media News

“… While the internet is new and exciting for creative people, it hasn’t matured as a distribution mechanism… It will be a few years before digital distribution of media on the Internet can be monetized to an extent that necessitates content producers to forgo their fair value in more traditional media…” – Kyle, South Park
I [...]

[Read more →]

Tags:·······

Here We Go Again: Dotcom Bust 2.0

February 26th, 2008 · 3 Comments · Case Studies, Media News

Video site Stage6 got the deep-six and called it quits. This comes on the heels of the fire sale at Revver, which ultimately sold for $5 million — less than half of the original investment that was pumped into it. But these weren’t the first signs of an industry decimation…

[Read more →]

Tags:·················