by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Since I love teaching and talking about marketing, friends often ask why I don’t get a PhD. I’ll think about it… and then I stumble upon an example of the actual work perpetrated by PhD’s in my field…
Tags:academia·academic publishing·education·Harvard Business School·jobs·Mark C. Taylor·marketing·PhD·writing
Intrigued by the Ed Hardy wines at his local Whole Foods, Pulitzer Prize winning writer Dan Neil performed exploratory surgery on that insatiable branding machine Christian Audigier. The resulting L.A. Times article is a brilliant and funny study of branding gone wild…
Tags:branding·Christian Audigier·Dan Neil·Ed Hardy·fashion·marketing·wine·writing
As yet another Cool Rules Pronto public service, I’ve identified a few words and phrases that have been so overused, misused and abused that they no longer have any meaning. (Kind of like the joke in an average Saturday Night Live sketch.) These terms sound important without saying anything, which makes them ideal for press [...]
Tags:advertising·business·communications·jargon·language·marketing·PR·public relations·slang·terminology·words·writing
by Freddy J. Nager, Founder of Atomic Tango LLC + Kind of a Young Professor Dear Young Professor: Congratulations, you’ve been hired by a Top 20 business school… well, it WAS a Top 20 business school, but you know how these things go. So let’s just say, congrats, you’ve got a job with health insurance! [...]
Tags:academia·academic journals·academics·business school·college·education·Harvard Business Review·higher education·how to·MBA·professors·publishing·satire·universities·writing
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
