Atomic Tango

Entries Tagged as 'Wired'

Things That Go Bump in the Market: “Paranormal Activity” and the Perils of Anticipointment

November 17th, 2009 · 4 Comments · Case Studies, Media Review

by Freddy J. Nager, Founder of Atomic Tango LLC and Marketing Demonologist
It was brilliant. Not the film, but the marketing campaign that turned a $15,000 amateur horror flick into a $100 million box office smash. The problem? Serious anticipointment…

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Just Break 'Em: Not So Cool Rules in Marketing and Media

August 10th, 2009 · 2 Comments · Manifestos

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
For all our talk of freedom, we Americans LOVE rules…

Our favorite sport, football, has the most rules of any sport on the planet.

Poker players make up new rules with every hand (“threes and hearts are wild except for the Queen, which you can pass to [...]

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In The Can: Coors Campaign Leaves Us Cold

June 25th, 2009 · No Comments · Case Studies

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
It’s not as much fun picking on Coors now as when they were run by right-wing zealots from a mountain stronghold in Colorado. (Alright, it’s a brewery, but it’s fun to say “mountain stronghold.”) I did razz ‘em for their faux microbrew, Blue Moon. But [...]

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Want Tail? Watch Your Head: Secrets of Long-Tail Marketing

March 29th, 2009 · 8 Comments · How To Tips

Customer: Do you have “I Just Called To Say I Love You”?
Barry: Yes.
Customer: Can I have it?
Barry: No.
Customer: Why not?
Barry: Because it’s tacky sentimental crap that’s why. Do we look like a store that would sell that song? Do you even know your daughter, there’s no way she likes that song. Oh I’m sorry, is [...]

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“Free” Market Freefall: The End of Free?

February 27th, 2009 · 5 Comments · Manifestos, Media News

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Just over a year ago, Wired magazine proudly proclaimed that the future would be free, an argument based partially on ad-supported free sites like NYTimes.com. Of course, it was hard to take this manifesto seriously since Wired still charges for their magazine (cover price $4.99).
It [...]

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Don’t Believe Everything You Hear: Why Listening to Your Customers can be Hazardous to Your Health

June 16th, 2008 · 5 Comments · How To Tips

Last week I hit the Digital Media Summit in the coolly atmospheric Hollywood Roosevelt Hotel. There I enjoyed several speakers providing intelligent and informed insights into the industry, including Zango’s York Baur, Quarterlife’s Mashall Herskovitz, and my MBA classmate Jake Zim of Safran Digital Group.
But many of the other speakers were so intently spinning facts [...]

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File Under "WTF?": Belvedere Goes Down… Town

April 29th, 2008 · 6 Comments · Case Studies

So I’m thumbing through my favorite geek magazine, Wired, when I’m suddenly confronted by this Belvedere Vodka ad that features a woman applying lipstick in the reflection of a belt buckle. (If any of my female readers have ever executed such a task, please let me know… What? None of you have? Gee, what a [...]

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Not So Artfully Crafted: Blue Moon’s Un-Wired Ad

December 29th, 2007 · 3 Comments · Case Studies

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
So I’m thumbing through the latest issue of Wired magazine (which, by the way, features a brilliant article on the music industry by David Byrne) when I come across an attractive painting of beer. (What’s not to like?) As a huge fan of microbrews, [...]

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