by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Talk about truth in advertising: this really is a dream job. Murphy-Goode Winery in Sonoma County, California, is offering one lucky applicant a six-month gig to be their “social media whiz.” The job involves blogging/posting/tweeting/videotaping the winery, its products, the lifestyle and the surrounding [...]
Tags:branding·buzz marketing·careers·contests·jobs·Murphy-Goode·social media·viral marketing·Web 2.0·wine
Intrigued by the Ed Hardy wines at his local Whole Foods, Pulitzer Prize winning writer Dan Neil performed exploratory surgery on that insatiable branding machine Christian Audigier. The resulting L.A. Times article is a brilliant and funny study of branding gone wild…
Tags:branding·Christian Audigier·Dan Neil·Ed Hardy·fashion·marketing·wine·writing
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
