by Freddy J. Nager, Founder of Atomic Tango LLC + former AOL-user turned MySpace-user turned Facebook-user turned Next-Please!-user [Thanks to Jon Burk, Marketing Brand Manager at JBM Los Angeles, for inspiring this rant.] There’s a great term in the book Jargon Watch, a small dictionary published by Wired magazine back in the Pleistocene Era (circa [...]
by Freddy J. Nager, Founder of Atomic Tango LLC For all our talk of freedom, we Americans LOVE rules… Our favorite sport, football, has the most rules of any sport on the planet. Poker players make up new rules with every hand (“threes and hearts are wild except for the Queen, which you can pass [...]
Tags:blogging·conventions·Internet·rules·social media·Twitter·web design·Wired
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Over my fifteen years of working in website development, I’ve encountered some bizarre and fascinating characters rivaled only by the people who gravitate to show business. Here are just a few I’ve met — perhaps you recognize some of them?…
Tags:dotcoms·Flash·satire·Silicon Valley·spoof·Twitter·Web 2.0·web design·web development
by Freddy J. Nager, Founder of Atomic Tango LLC & Website Creative Director Search engine optimization (SEO) is that magical science of making Google and other search engines fall madly in lust with your website. The more your site is optimized, the higher it appears on search rankings. The challenge?
Tags:Google·marketing·search engine optimization·SEO·web design·web development
A Flash-based website is like a supermodel date: awesome to look at, but after a while, you’ll just want someone who can carry on a conversation…*
Tags:Adobe·blogging·buzz marketing·design·Flash·Google·HEMA·Marketing 2.0·search engine optimization·SEO·web design
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC At first, the website for the Dutch department store HEMA looks like a bland generic ecommerce site. But wait a few seconds (or just click on the cup) and sit back and enjoy… In terms of branding, this hyper-animated site presents HEMA as a [...]
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC So I’m thumbing through Wired magazine when I come across an attractive painting of beer. What’s not to like? As a microbrew fan, I stop thumbing and say “talk to me!” but the only words in the ad are the name of the beer [...]
Tags:advertising·beer·Blue Moon·Coors·marketing·web design·Wired
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
