by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC
The belief that Twitter is more than just another communications platform continues to spread, kind of like swine flu for media geeks. And like the flu, it’s plunging victims into feverish hallucinations: “Twitter saved the Iranian protestors!” they cry, neglecting the fact that it, [...]
Entries Tagged as 'Web 2.0'
Hypocritical Mass: The Big Lie About Twitter
October 27th, 2009 · 20 Comments · Case Studies
Words of, uh, Wisdom: How to Score More Twitter Followers
October 20th, 2009 · 2 Comments · How To Tips
by Freddy J. Nager, Twitter Scout and Founder of Atomic Tango LLC
Critical times like these spawn critical questions: How do we provide healthcare to 300 million people? Can conflicts over culture and religion ever be resolved? If wind blows into one of Sarah Palin’s ears will it come out the other?
But the question I regularly [...]
Buzz Marketing? Winery Goes 2.0 with Job Contest
June 20th, 2009 · 1 Comment · Case Studies
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Talk about truth in advertising: this really is a dream job.
Murphy-Goode Winery in Sonoma County, California, is offering one lucky applicant a six-month gig to be their “social media whiz.” The job involves blogging/posting/tweeting/videotaping the winery, its products, the lifestyle and the surrounding community…
Tags:branding·buzz marketing·careers·contests·jobs·Murphy-Goode·social media·viral marketing·Web 2.0·wine
String Up the Velvet Ropes! Why Social Networks Need Barriers
June 8th, 2009 · 2 Comments · Manifestos, Random Observations
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
L.A. contains miles of velvet ropes that pack more protective power than the Great Wall of China. They’re fronted by large scowling men armed with high-caliber clipboards. And they’re assaulted nightly by swarms of wannabes, who are then repelled by blatant acts of discrimination based [...]
Tags:business·Facebook·NIN·social networks·Spam·Super Chirp·Trent Reznor·Twitter·Web 2.0
No Exit: Why Exit Strategies are Bad for Business
May 22nd, 2009 · 4 Comments · Random Observations
by Freddy J. Nager, Founder of Atomic Tango & Entrepreneurial Advisor
Too many entrepreneurs treat their start-ups like Hollywood relationships: the affair begins with a lot of passion, is great for headlines, and might even lead to deals, but as soon as things get a little rocky — or something better comes along — the entrepreneur [...]
Tags:business·business plan·Deadpool·dotcoms·entrepreneurs·entrepreneurship·exit strategy·Google·Inc·IPO·Jack Stack·Silicon Valley·SRC Holdings·start ups·TechCrunch·Twitter·Wall Street·Web 2.0·YouTube
DotComrades: Great Anti-Heroes in Web Development History
May 12th, 2009 · 2 Comments · Random Observations
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Over my fifteen years of working in website development, I’ve encountered some bizarre and fascinating characters rivaled only by the people who gravitate to show business. Here are just a few I’ve met — perhaps you recognize some of them?…
Tags:dotcoms·Flash·satire·Silicon Valley·spoof·Twitter·Web 2.0·web design·web development
Pipe Dreams: Did Silicon Valley Pick The Right Role Model?
March 22nd, 2009 · 1 Comment · Random Observations
Former Senator Ted Stevens was roundly mocked for his comment that the Internet was a “series of tubes.” Now, I can think of a hundred reasons to ridicule venal old Ted, but his analogy wasn’t that off the mark. Yes, it was technically wrong, but many Web 2.0 companies share the same purpose as public [...]
Tags:business·Facebook·Mark Zuckerberg·marketing·Napa Valley·Silicon Valley·Ted Stevens·utilities·Web 2.0
“Free” Market Freefall: The End of Free?
February 27th, 2009 · 5 Comments · Manifestos, Media News
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Just over a year ago, Wired magazine proudly proclaimed that the future would be free, an argument based partially on ad-supported free sites like NYTimes.com. Of course, it was hard to take this manifesto seriously since Wired still charges for their magazine (cover price $4.99).
It [...]
Tags:advertising·business·free·Google·Imeem·LinkedIn·marketing·micropayments·New York Times·revenue models·SpiralFrog·Splashcast·subscriptions·TechCrunch·Web 2.0·Wired·YouTube
Mob Rules: The Legend of How Web 2.0 got 2.Owned
February 24th, 2009 · 4 Comments · Random Observations
A long time ago, in an Internets far far away, the people were promised a galaxy free of corporate-empire dominance, where the little guy would have a fair and equal shot at being heard, where small businesses could claim riches once envisioned only by multinationals, and where unsung individuals would finally be sung. The playing [...]
Tags:AOL·dotcoms·Facebook·Kevin Nalts·LinkedIn·Reddit·social media·Twitter·Web 2.0·YouTube
Untweetable: Why Twitter Fever Isn't For Everyone
January 20th, 2009 · 20 Comments · How To Tips, Media Review
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
When I was a kid, the object of all crayon lust was the Crayola 64 box with the built-in sharpener, because a dull crayon was almost as bad as soggy Cocoa Pebbles. And yet, that Crayola 64 contained some bizarre colors like Maize, Burnt Sienna [...]
Tags:blogging·Crayola·Facebook·Fail Whale·marketing·network effect·podcasts·Second Life·social networking·social networks·TechCrunch·Twitter·virtual worlds·Web 2.0·Yammer
